In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. They started posting four to five videos a week on the platform (an
Well, this is certainly problematic. Twitter has announced that, as of February 9th, it’s cutting off free access to its API, which is the access
Pinterest is taking a unique approach to Black History Month, with a new ‘Find Your Routes’ Black Travel Hub initiative, which aims to highlight places
Nowadays, Instagram is often someone’s initial contact with a brand, and nearly half of its users shop on the platform each week. If it’s the
Meta has published its Q4 2022 and full-year earnings results, posting another increase in active users, and steady, if not amazing, revenue results. First off,
Snapchat has outlined its plans to celebrate Black History Month, including themed Spotlight challenges, new AR filters, and a new partnership to ensure optimal representation
When you’re creating your social media strategy, there are some obvious questions you’ll need to answer. Which platforms make the most sense to invest in?