How Social Media Consistency Drives Business Results
In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. They started posting four to five videos a week on the platform (an
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What Is It & How Is It Beneficial? [+ Examples]
In the business world, there are many forms of marketing that companies can implement to encourage customers to buy. Behavioral marketing is one robust method
Twitter’s Cancelling Free Access to its API, Which Will Shut Down Hundreds of Apps
Well, this is certainly problematic. Twitter has announced that, as of February 9th, it’s cutting off free access to its API, which is the access
Pinterest Focuses on Travel Inspiration and Education for Black History Month
Pinterest is taking a unique approach to Black History Month, with a new ‘Find Your Routes’ Black Travel Hub initiative, which aims to highlight places
Social Media Accessibility Guide For Marketers
Social media has the power to bring people together—but when you don’t use social media accessibility best practices, it also has the power to exclude.
24 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)
Nowadays, Instagram is often someone’s initial contact with a brand, and nearly half of its users shop on the platform each week. If it’s the
Meta Posts Increase in Users, Steady Revenue, in Latest Performance Update
Meta has published its Q4 2022 and full-year earnings results, posting another increase in active users, and steady, if not amazing, revenue results. First off,
Snapchat Outlines New Initiatives to Celebrate Black History Month
Snapchat has outlined its plans to celebrate Black History Month, including themed Spotlight challenges, new AR filters, and a new partnership to ensure optimal representation
How to Easily Manage Multiple Social Media Accounts
When you’re creating your social media strategy, there are some obvious questions you’ll need to answer. Which platforms make the most sense to invest in?