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14 Finest Kinds of Charts and Graphs for Information Visualization [+ Guide]

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There are extra kinds of charts and graphs than ever earlier than as a result of there’s extra knowledge. In actual fact, the quantity of information in 2025 can be almost double the info we create, seize, copy, and eat immediately.

This makes knowledge visualization important for companies. Several types of graphs and charts might help you:

  • Encourage your staff to take motion
  • Impress stakeholders with aim progress
  • Present your viewers what you worth as a enterprise

Information visualization builds belief and might set up numerous groups round new initiatives. Let’s discuss in regards to the types of graphs and charts that you should use to develop your corporation.

Channels like social media or blogs have a number of sources of information and whenever you handle these advanced content material property it may possibly get overwhelming. What must you be monitoring? What issues most? How do you visualize and analyze the data so you may extract insights and actionable info?

1. Establish your targets for presenting the info.

Do you need to persuade or make clear a degree? Are you attempting to visualise knowledge that helped you remedy an issue, or are you attempting to speak a change that is occurring?

A chart or graph might help you examine completely different values, perceive how completely different components impression the entire, or analyze developments. Charts and graphs can be helpful for recognizing knowledge that veers away from what you’re used to or make it easier to see relationships between teams.

Make clear your targets, then use them to information your chart choice.

2. Work out what knowledge you might want to obtain your aim.

Several types of charts and graphs use completely different sorts of information. Graphs often characterize numerical knowledge, whereas charts are a visible illustration of information that will or could not use numbers.

So, whereas all graphs are a sort of chart, not all charts are graphs. In the event you do not have already got the form of knowledge you want, you may have to spend a while placing your knowledge collectively earlier than constructing your chart.

3. Collect your knowledge.

Most companies gather numerical knowledge usually, however you could have to put in some further time to gather the best knowledge in your chart. Apart from quantitative knowledge instruments that measure visitors, income, and different consumer knowledge, you may want some qualitative knowledge.

These are another methods you may collect knowledge in your knowledge visualization:

  • Interviews
  • Quizzes and surveys
  • Buyer critiques
  • Reviewing buyer paperwork and information
  • Neighborhood boards

4. Choose the best kind of graph or chart.

Selecting the improper visible support or defaulting to the most typical kind of information visualization might trigger confusion in your viewer or result in mistaken knowledge interpretation.

However a chart is barely helpful to you and your corporation if it communicates your level clearly and successfully.

To assist discover the best chart or graph kind, ask your self the questions under.

Then, check out 14 types of charts and graphs you should use to visualise your knowledge and create your chart or graph.

Download the Excel templates mentioned in the video here.

5 Inquiries to Ask When Deciding Which Kind of Chart to Use

1. Do you need to examine values?

Charts and graphs are good for evaluating one or many worth units, they usually can simply present the high and low values within the knowledge units. To create a comparability chart, use most of these graphs:

2. Do you need to present the composition of one thing?

Use this sort of chart to point out how particular person components make up the entire of one thing, just like the gadget kind used for cell guests to your web site or whole gross sales damaged down by gross sales rep.

To point out composition, use these charts:

3. Do you need to perceive the distribution of your knowledge?

Distribution charts make it easier to to grasp outliers, the traditional tendency, and the vary of knowledge in your values.

Use these charts to point out distribution:

4. Are you curious about analyzing developments in your knowledge set?

If you wish to know extra details about how an information set carried out throughout a selected time interval, there are particular chart varieties that do extraordinarily effectively.

You must select a:

5. Do you need to higher perceive the connection between worth units?

Relationship charts can present how one variable pertains to one or many various variables. You possibly can use this to point out how one thing positively impacts, has no impact, or negatively impacts one other variable.

When attempting to determine the connection between issues, use these charts:

Featured Useful resource: The Marketer’s Guide to Data Visualization

Screen Shot 2020-04-09 At 3.09.44 PmDownload this free data visualization guide to study which graphs to make use of in your advertising, displays, or challenge — and how you can use them successfully.

Completely different Kinds of Graphs and Charts for Presenting Information

To raised perceive every chart and graph kind and the way you should use them, here is an outline of graph and chart varieties.

1. Bar Graph

A bar graph ought to be used to keep away from muddle when one knowledge label is lengthy or when you have greater than 10 objects to check.

Types Of Charts And Graphs Example: Bar Chart - Customers By Role

Finest Use Circumstances for These Kinds of Graphs:

Bar graphs might help you examine knowledge between completely different teams or to trace modifications over time. Bar graphs are most helpful when there are huge modifications or to point out how one group compares in opposition to different teams.

The instance above compares the variety of clients by enterprise function. It makes it simple to see that there’s greater than twice the variety of clients per function for particular person contributors than some other group.

A bar graph additionally makes it simple to see which group of information is highest or commonest.

For instance, firstly of the pandemic, on-line companies noticed a giant leap in visitors. So, if you wish to have a look at month-to-month visitors for an internet enterprise, a bar graph would make it simple to see that leap.

Different use circumstances for bar graphs embrace:

  • Product comparisons
  • Product utilization
  • Class comparisons
  • Advertising visitors by month or 12 months
  • Advertising conversions

Design Finest Practices for Bar Graphs:

  • Use constant colours all through the chart, deciding on accent colours to spotlight significant knowledge factors or modifications over time.
  • Use horizontal labels to enhance readability.
  • Begin the y-axis at 0 to appropriately replicate the values in your graph.

2. Column Chart

Use a column chart to point out a comparability amongst completely different objects, or to point out a comparability of things over time. You possibly can use this format to see the income per touchdown web page or clients by shut date.

Types Of Charts And Graphs Example: Column Chart - Customers By Close Date

Finest Use Circumstances for This Kind of Chart:

Whereas column charts present info vertically, and bar graphs present knowledge horizontally. Whereas you should use each to show modifications in knowledge, column charts are finest for unfavourable knowledge.

For instance, warehouses usually observe the variety of accidents that occur on the store ground. When the variety of incidents falls under the month-to-month common, a column chart could make that change simpler to see in a presentation.

Within the instance above, this column chart measures the variety of clients by shut date. Column charts make it simple to see knowledge modifications over a time frame. Which means that they’ve many use circumstances, together with:

  • Buyer survey knowledge, like exhibiting what number of clients favor a selected product or how a lot a buyer makes use of a product every day.
  • Gross sales quantity, like exhibiting which providers are the highest sellers every month or the variety of gross sales per week.
  • Revenue and loss, exhibiting the place enterprise investments are rising or falling.

Design Finest Practices for Column Charts:

  • Use constant colours all through the chart, deciding on accent colours to spotlight significant knowledge factors or modifications over time.
  • Use horizontal labels to enhance readability.
  • Begin the y-axis at 0 to appropriately replicate the values in your graph.

3. Line Graph

A line graph reveals developments or progress over time and you should use it to point out many various classes of information. You must use it whenever you chart a steady knowledge set.

Types Of Graphs Example: Line Chart - Avg Days To Close

Finest Use Circumstances for These Kinds of Graphs:

Line graphs assist customers observe modifications over quick and lengthy intervals of time. Due to this, most of these graphs are good for seeing small modifications.

Line graphs might help you examine modifications for multiple group over the identical interval. They’re additionally useful for measuring how completely different teams relate to one another.

A enterprise may use this sort of graph to check gross sales charges for various services or products over time.

These charts are additionally useful for measuring service channel efficiency. For instance, a line graph that tracks what number of chats or emails your staff responds to monthly.

Design Finest Practices for Line Graphs:

  • Use strong traces solely.
  • Do not plot greater than 4 traces to keep away from visible distractions.
  • Use the best top so the traces take up roughly 2/3 of the y-axis’ top.

4. Twin Axis Chart

A dual-axis chart lets you plot knowledge utilizing two y-axes and a shared x-axis. It has three knowledge units. One is a steady set of information and the opposite is best suited to grouping by class. Use this chart to visualise a correlation or the shortage thereof between these three knowledge units.

Types Of Charts And Graphs Example: Dual Axis Chart - Revenue By New Customers

Finest Use Circumstances for This Kind of Chart:

A dual-axis chart makes it simple to see relationships between completely different knowledge units. They’ll additionally assist with evaluating developments.

For instance, the chart above exhibits what number of new clients this firm brings in every month. It additionally exhibits how a lot income these clients are bringing the corporate.

This makes it easy to see the connection between the variety of clients and elevated income.

You should use dual-axis charts to check:

  • Value and quantity of your merchandise
  • Income and models offered
  • Gross sales and revenue margin
  • Particular person gross sales efficiency

Design Finest Practices for Twin Axis Charts:

  • Use the y-axis on the left facet for the first variable as a result of brains are naturally inclined to look left first.
  • Use completely different graphing kinds as an instance the 2 knowledge units, as illustrated above.
  • Select contrasting colours for the 2 knowledge units.

5. Space Chart

An space chart is mainly a line chart, however the house between the x-axis and the road is stuffed with a coloration or sample. It’s helpful for exhibiting part-to-whole relations, like exhibiting particular person gross sales reps’ contributions to whole gross sales for a 12 months. It helps you analyze each general and particular person development info.

Types Of Charts And Graphs Example: Area Chart - Users By Lifecycle Stage

Finest Use Circumstances for These Kinds of Charts:

Space charts assist present modifications over time. They work finest for giant variations between knowledge units and likewise assist visualize huge developments.

For instance, the chart above exhibits customers by creation date and life cycle stage.

A line chart might present that there are extra subscribers than advertising certified leads. However this space chart emphasizes how a lot larger the variety of subscribers is than some other group.

A majority of these charts and graphs make the scale of a gaggle and the way teams relate to one another extra visually necessary than knowledge modifications over time.

Space graphs might help your corporation to:

  • Visualize which product classes or merchandise inside a class are hottest
  • Present key efficiency indicator (KPI) targets vs. outcomes
  • Spot and analyze business developments

Design Finest Practices for Space Charts:

  • Use clear colours so info is not obscured within the background.
  • Do not show greater than 4 classes to keep away from muddle.
  • Arrange extremely variable knowledge on the high of the chart to make it simple to learn.

6. Stacked Bar Chart

Use this chart to check many various objects and present the composition of every merchandise you’re evaluating.

Types Of Charts And Graphs Example: Stacked Bar Chart - Mqls To Sqls

Finest Use Circumstances for These Kinds of Graphs:

These graphs are useful when a gaggle begins in a single column and strikes to a different over time.

For instance, the distinction between a advertising certified lead (MQL) and a gross sales certified lead (SQL) is usually onerous to see. The chart above helps stakeholders see these two lead varieties from a single perspective– when a lead modifications from MQL to SQL.

Stacked bar charts are glorious for advertising. They make it easy so as to add a variety of knowledge on a single chart or to make a degree with restricted house.

A majority of these graphs can present a number of takeaways, in order that they’re additionally tremendous for quarterly conferences when you may have so much to say, however not at all times a variety of time to say it.

Stacked bar charts are additionally a sensible possibility for planning or technique conferences. It’s because these charts can present a variety of info directly, however in addition they make it simple to deal with one stack at a time or transfer knowledge as wanted.

You can even use these charts to:

  • Present the frequency of survey responses
  • Establish outliers in historic knowledge
  • Evaluate part of a technique to its efficiency as a complete

Design Finest Practices for Stacked Bar Graphs:

  • Finest used as an instance part-to-whole relationships.
  • Use contrasting colours for better readability.
  • Make the chart scale massive sufficient to view group sizes in relation to 1 one other.

7. Mekko Chart

Also referred to as a Marimekko chart, this sort of graph can examine values, measure every one’s composition, and present knowledge distribution throughout every one.

It is just like a stacked bar, besides the Mekko’s x-axis can seize one other dimension of your values— as an alternative of time development, like column charts usually do. Within the graphic under, the x-axis compares every metropolis to 1 one other.

Types Of Charts And Graphs Example: Mekko Chart - World's Largest Asset Managers

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Finest Use Circumstances for This Kind of Chart:

You should use a Mekko chart to point out progress, market share, or competitor evaluation.

For instance, the Mekko chart above exhibits the market share of asset managers grouped by location and the worth of their property. This chart makes it clear which companies handle probably the most property in numerous areas.

It is also simple to see which asset managers are largest and the way they relate to one another.

Mekko charts can appear extra advanced than different kinds of charts and graphs. So, it is best to make use of these in conditions the place you need to emphasize scale or variations between teams of information.

Different use circumstances for Mekko charts embrace:

  • Detailed revenue and loss statements
  • Income by model and area
  • Product profitability
  • Share of voice by business or area of interest

Design Finest Practices for Mekko Charts:

  • Fluctuate your bar heights if the portion dimension is a vital level of comparability.
  • Do not embrace too many composite values inside every bar. You may need to reevaluate your presentation when you have a variety of knowledge.
  • Order your bars from left to proper in such a approach that exposes a related development or message.

8. Pie Chart

A pie chart exhibits a static quantity and the way classes characterize half of an entire — the composition of one thing. A pie chart represents numbers in percentages, and the full sum of all segments must equal 100%.

Types Of Charts And Graphs Example: Pie Chart - Customers By Role

Finest Use Circumstances for This Kind of Chart:

The picture above exhibits one other instance of consumers by function within the firm.

The bar graph instance exhibits you that there are extra particular person contributors than some other function. However this pie chart makes it clear that they make up over 50% of buyer roles.

Pie charts make it simple to see a bit in relation to the entire, so they’re good for exhibiting:

  • Buyer personas in relation to all clients
  • Income out of your hottest merchandise or product varieties in relation to all product gross sales
  • P.c of whole revenue from completely different retailer places

Design Finest Practices for Pie Charts:

  • Do not illustrate too many classes to make sure differentiation between slices.
  • Make sure that the slice values add as much as 100%.
  • Order slices in line with their dimension.

9. Scatter Plot Chart

A scatter plot or scattergram chart will present the connection between two completely different variables or reveals distribution developments. Use this chart when there are various completely different knowledge factors, and also you need to spotlight similarities within the knowledge set. That is helpful when searching for outliers or for understanding the distribution of your knowledge.

Types Of Charts And Graphs Example: Scatter Plot Chart - Customer Happiness By Response Time

Finest Use Circumstances for These Kinds of Charts:

Scatter plots are useful in conditions the place you may have an excessive amount of knowledge to shortly see a sample. They’re finest whenever you use them to point out relationships between two massive knowledge units.

Within the instance above, this chart exhibits how buyer happiness pertains to the time it takes for them to get a response.

Nice use circumstances for this sort of graph make it simple to see the comparability of two knowledge units. This may embrace:

  • Employment and manufacturing output
  • Retail gross sales and inflation
  • Customer numbers and outside temperature
  • Gross sales progress and tax legal guidelines

Attempt to decide on two knowledge units that have already got a constructive or unfavourable relationship. That stated, this sort of graph may make it simpler to see knowledge that falls outdoors of regular patterns.

Design Finest Practices for Scatter Plots:

  • Embrace extra variables, like completely different sizes, to include extra knowledge.
  • Begin the y-axis at 0 to characterize knowledge precisely.
  • In the event you use development traces, solely use a most of two to make your plot simple to grasp.

10. Bubble Chart

A bubble chart is just like a scatter plot in that it may possibly present distribution or relationship. There’s a third knowledge set proven by the scale of the bubble or circle.

Types Of Charts And Graphs Example: Bubble Chart - Hours Spent Online By Age And Gender

Finest Use Circumstances for This Kind of Chart:

Within the instance above, the variety of hours spent on-line is not simply in comparison with the age of the consumer, as it could be on a scatter plot chart.

As an alternative, you may also see how the gender of the consumer impacts time spent on-line.

This makes bubble charts helpful for seeing the rise or fall of developments over time. It additionally permits you to add another choice whenever you’re attempting to grasp relationships between completely different segments or classes.

For instance, if you wish to launch a brand new product, this chart might make it easier to shortly see the associated fee, danger, and worth of your new product. This might help you focus your energies on a brand new product that’s low danger with a excessive potential return.

You can even use bubble charts for:

  • High gross sales by month and site
  • Buyer satisfaction surveys
  • Retailer efficiency monitoring
  • Advertising marketing campaign critiques

Design Finest Practices for Bubble Charts:

  • Scale bubbles in line with space, not diameter.
  • Be certain labels are clear and visual.
  • Use round shapes solely.

11. Waterfall Chart

Use a waterfall chart to point out how an preliminary worth modifications with intermediate values — both constructive or unfavourable — and leads to a remaining worth.

Use this chart to disclose the composition of a quantity. An instance of this might be to showcase how general firm income is influenced by completely different departments and results in a selected revenue quantity.

Types Of Charts And Graphs Example: Waterfall Chart

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Finest Use Circumstances for This Kind of Chart:

A majority of these charts and graphs make it simpler to grasp how inside and exterior components impression a product or marketing campaign as a complete.

Within the instance above the chart strikes from the beginning stability on the far left to the ending stability on the far proper. Elements within the heart embrace deposits, transfers out and in, and financial institution charges.

A waterfall chart gives a fast visible that makes advanced processes and outcomes simpler to see and troubleshoot. For instance, SaaS corporations usually measure buyer churn. This format might help visualize modifications in new, present, and free trial customers, or modifications by consumer section.

You may additionally need to strive a waterfall chart to point out:

  • Adjustments in income or revenue over time
  • Stock audits
  • Worker staffing critiques

Design Finest Practices for Waterfall Charts:

  • Use contrasting colours to spotlight variations in knowledge units.
  • Select heat colours to point will increase and funky colours to point decreases.

12. Funnel Chart

A funnel chart exhibits a collection of steps and the completion fee for every step. Use this sort of chart to trace the gross sales course of or the conversion fee throughout a collection of pages or steps.

Types Of Charts And Graphs Example: Funnel Chart - Marketing Funnel Process

Finest Use Circumstances for These Kinds of Charts:

The most typical use case for a funnel chart is the advertising or gross sales funnel. However there are various different methods to make use of this versatile chart.

You probably have a minimum of 4 phases of sequential knowledge, this chart might help you simply see what inputs or outputs impression the ultimate outcomes.

For instance, a funnel chart might help you see how you can enhance your purchaser journey or buying cart workflow. It’s because it may possibly assist pinpoint main drop-off factors.

Different stellar choices for most of these charts embrace:

  • Deal pipelines
  • Conversion and retention evaluation
  • Bottlenecks in manufacturing and different multi-step processes
  • Advertising marketing campaign efficiency
  • Web site conversion monitoring

Design Finest Practices for Funnel Charts:

  • Scale the scale of every part to precisely replicate the scale of the info set.
  • Use contrasting colours or one coloration in gradated hues, from darkest to lightest as the scale of the funnel decreases.

13. Bullet Graph

A bullet graph reveals progress towards a aim, compares this to a different measure, and supplies context within the type of a ranking or efficiency.

Types Of Charts And Graphs Example: Bullet Graph - New Customers

Finest Use Circumstances for These Kinds of Graphs:

Within the instance above, this bullet graph exhibits the variety of new clients in opposition to a set buyer aim. Bullet graphs are nice for evaluating efficiency in opposition to targets like this.

A majority of these graphs may assist groups assess doable roadblocks as a result of you may analyze knowledge in a decent visible show.

For instance, you can create a collection of bullet graphs measuring efficiency in opposition to benchmarks or use a single bullet graph to visualise these KPIs in opposition to their targets:

  • Income
  • Revenue
  • Buyer satisfaction
  • Common order dimension
  • New clients

Seeing this knowledge at a look and alongside one another might help groups make fast choices.

Bullet graphs are probably the greatest methods to show year-over-year knowledge evaluation. You can even use bullet graphs to visualise:

  • Buyer satisfaction scores
  • Product utilization
  • Buyer buying habits
  • Social media utilization by platform

Design Finest Practices for Bullet Graphs:

  • Use contrasting colours to spotlight how the info is progressing.
  • Use one coloration in numerous shades to gauge progress.

14. Warmth Map

A warmth map exhibits the connection between two objects and supplies ranking info, equivalent to excessive to low or poor to glorious. This chart shows the ranking info utilizing various colours or saturation.

Types Of Charts And Graphs Example: Heat Map Chart - Highest Degree Vs. Class Identification

Finest Use Circumstances for Warmth Maps:

Within the instance above, the darker the shade of inexperienced exhibits the place the vast majority of folks agree.

With sufficient knowledge, warmth maps could make a viewpoint that may appear subjective extra concrete. This makes it simpler for a enterprise to behave on buyer sentiment.

There are numerous makes use of for most of these charts and graphs. In actual fact, many tech corporations use warmth map instruments to gauge consumer expertise for apps, on-line instruments, and web site design.

One other widespread use for warmth map graphs is location evaluation. In the event you’re looking for the best location in your new retailer, these maps may give you an concept of what the world is like in ways in which a go to cannot talk.

Warmth maps may assist with recognizing patterns, in order that they’re good for analyzing developments that change shortly, like advert conversions. They’ll additionally assist with:

  • Competitor analysis
  • Buyer sentiment
  • Gross sales outreach
  • Marketing campaign impression
  • Buyer demographics

Design Finest Practices for Warmth Map:

  • Use a fundamental and clear map define to keep away from distracting from the info.
  • Use a single coloration in various shades to point out modifications in knowledge.
  • Keep away from utilizing a number of patterns.

Put These New Kinds of Charts and Graphs Into Motion

Now that you’ve got chosen the perfect graph or chart in your challenge, strive an information visualization useful resource that makes your level clear and visible.

Information visualization is only one a part of nice communication. To point out your clients, workers, management, and traders that they are necessary, hold making time to study.

Editor’s notice: This submit was initially revealed in November 2020 and has been up to date for comprehensiveness.

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