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14 YouTube Description Templates That Have Helped Our Movies Go Viral

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Because the second-largest search engine, with over 2 billion users per 30 days, YouTube is an undeniably highly effective channel to your advertising and marketing efforts. Regardless of its reputation, many enterprise startup house owners choose to make use of Fb over YouTube as their channel, particularly for importing video content material.

This can be a mistake. YouTube is a robust search engine that may assist your enterprise attain extra folks. Its technique depends on optimizing movies to increase the chances of discoverability.

One of the essential ways for optimizing your YouTube channel is to create participating YouTube descriptions.

Youtube Channel Description Example

A YouTube channel description is just like the About Web page of a web site. It seems beneath the “About” tab of your channel’s YouTube web page.

The YouTube channel description conveys to potential viewers what your content material will cowl, together with the problems you deal with and the communities you serve. The aim is to show a one-time viewer right into a subscriber and shopper of your content material. You’ll add this when establishing your YouTube channel.

As a YouTube creator, your major aim is to draw viewers and switch them into subscribers, typically utilizing your channel description. With that in thoughts, make sure to use key phrases that your meant viewers would use to seek for your content material.

YouTube Video Descriptions

Each YouTube video features a description that may be discovered beneath the viewport of the video.

Moreover, each video wants a singular description to extend the probability of your video being discovered when somebody is looking for a specific subject.

A YouTube content material creator’s video description attracts and converts an audience. Due to this fact, it’s essential that you simply optimize your video descriptions for web optimization.

Should you’re not sure begin crafting compelling YouTube descriptions, maintain studying. We’ll discover varied ways you’ll be able to make use of and supply templates to make sure you have every little thing you might want to excel on YouTube.

1. Use YouTube description templates. [Free Prompts]

HubSpot compiled seven YouTube video description templates to assist your enterprise present context to your viewers, rank higher in search, manage your group, and hyperlink to related net pages in your web site.

Hubspot'S 7 Youtube Video Description TemplatesDownload These Templates for Free

2. Clarify your content material.

To discover one of the best ways for writing YouTube descriptions, I spoke with Eric Peters, a Senior Development Product Supervisor on HubSpot’s Academy group. He stated, “[YouTube descriptions] are one of many major methods YouTube is aware of what your video is about. Embrace hyperlinks, further sources, hyperlinks to different movies and playlists, and many others. Make sure that the outline field is simple to learn.”

Peters defined that your YouTube video description and closed captioning ought to incorporate key phrases into your description. It additionally helps with accessibility for people who find themselves deaf or hard-of-hearing. Therefore, including closed captioning to your movies is an absolute should for accessibility.

As an illustration, check out one among HubSpot Academy’s YouTube video descriptions:

Transcript For A Youtube Video Description

A YouTube description differs from an internet web page meta description. In a YouTube description, content material creators clarify what your total video is about and even hyperlink to exterior sources.

Peters informed me, “You get 5,000 characters complete, so make use of it. YouTube creators use asterisks or all-caps to distinguish titles from physique copy as a result of it is all plain textual content. Contemplate writing up a textual content model of the important thing factors from the video, and even copying the transcription of the video and paste it into the outline.”

3. Embrace a call-to-action (CTA).

Your YouTube description is a incredible alternative to ask viewers to proceed to interact along with your channel or discover further sources that can assist them be taught extra a couple of subject of curiosity.

As an illustration, as an example you create a quick “How one can Add Filters to Instagram” YouTube video, however you even have an in-depth “How one can Use Instagram for Advertising and marketing” weblog publish. Why not hyperlink it within the description? Almost definitely, anybody watching your Instagram video on YouTube can be equally grateful for the chance to be taught extra by means of a weblog publish.

Maybe you merely wish to ask viewers to subscribe, activate notifications, or share your content material with their networks. These are all acceptable CTA’s to your description.

You will need to format your description to make sure you put an important data first. Peters advises, “The primary 200 characters are above the ‘extra’ fold on the outline field, so in order for you your CTA/hyperlink to be seen by most individuals, maintain it throughout the first 200 characters.”

Collapsed Youtube Video Description With Show More Box Highlighted

After the primary 200 characters, your textual content shall be minimize off, and viewers might want to click on “Present extra” to see the remainder. Due to this fact, you will need to make your first 200 characters depend.

4. Add your persona.

A YouTube description needs to be enjoyable and show your model’s persona with a singular voice. In contrast to conventional types of promoting, this is a chance so that you can instill creativity and humor into your content material.

Brian Dean’s YouTube channel is a superb instance of this. His YouTube descriptions typically mirror the way in which he speaks. The descriptions are candid and informal, and he makes it really feel like he is writing to a buddy.

Brian Dean Youtube Video Description

To be taught extra about utilizing YouTube for advertising and marketing functions, think about trying out HubSpot Academy’s complete YouTube Marketing course.

5. Use timestamps to make movies scannable.

Together with timestamps in your video description could make your video extra user-friendly and help your content rank well on search engines.

YouTube video timestamps seem inside search outcomes, enhancing consumer retention by directing customers to probably the most related parts of movies from SERPs.

Customers can seek for key phrases that seem in your video’s description and click on on a thumbnail on the SERP to view the portion of your video that solutions their search question.

Youtube Description Examples: Timestamps

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YouTube Channel Descriptions

Each YouTube channel description ought to allude to a particular area of interest or central theme. You wish to inform your viewers what they are going to be taught out of your channel. This can give them a motive to tune in to your channel, subscribe to it, and proceed studying from you and your movies. Moreover, once you add your area of interest to your YouTube description, your viewers can extra simply discover you in a sea of probably comparable creators.

YouTube Channel Description Examples

1. Wes McDowell

Youtube Channel Description Example: Wes Mcdowell

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Wes McDowell’s YouTube channel targets viewers within the digital advertising and marketing area of interest. The channel description mentions the channel’s mission: instructing small companies house owners digital advertising and marketing methods they’ll use to develop their companies. The outline additionally lists subjects the channel will characteristic in its movies, invitations viewers to subscribe, and describes the advantages of subscribing to the channel.

Why We Love It

This YouTube channel description is obvious and direct. It particulars what viewers will get once they come to the channel. This description additionally describes the advertising and marketing methods and methods viewers will be taught. Readability goes an extended option to make a channel simply searchable and rankable on YouTube.

2. Yoga With Adriene

Youtube Channel Description Example: Yoga Adriene

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Yoga With Adriene’s YouTube channel description highlights one of many channel’s essential values: inclusion. The channel description mentions that everybody is invited to take part and be taught extra about yoga by means of her movies, no matter their ability stage. The outline additionally recommends movies that inexperienced persons can watch to turn out to be aware of the content material.

Why We Love It

This channel description is a superb instance of how an organization’s mission may be helpful for video content material. The outline offers subscribers a glimpse into Yoga with Adriene’s values, making a reference to the viewer. This angle is useful for rating on YouTube as a result of it’s aligned with morals and values that subscribers can simply determine with.

3. Wild Great Off-Grid

Youtube Channel Description Example: Wild Wonderful Off-Grid

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Wild Wonderful Off-Grid’s YouTube channel description positions the channel inside a distinct segment through the use of the key phrases “off-grid,” “self-reliant,” and “constructing our own residence” to enchantment to viewers who’re keen on dwelling off-the-grid. The outline additionally invitations viewers to go to their on-line retailer and social media profiles.

Why We Love It

This YouTube channel description establishes a distinct segment, describes the channel’s content material, offers background details about the creators, and encourages subscribers and viewers to take part additional of their model. The outline additionally directs their viewers to different elements of their enterprise, resembling their retailer and social media platforms, which fosters worth for his or her subscribers.

4. The Buddies

Youtube Channel Description Example: The Pals

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The Pals’ YouTube channel description introduces the channel’s creators, lists the video video games the channel will spotlight, and offers every creator’s private YouTube channel and Roblox username.

Why We Love It

This YouTube channel description focuses on the leisure the channel offers. The outline targets subscribers on the lookout for gaming information and mentions the creators’ private journeys to set the channel other than others in the identical area of interest and style.

5. Florian Gadsby

Youtube Channel Description Example: Florian Gadsby

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Florian Gadsby’s YouTube channel description introduces the channel’s creator and lists the subjects that viewers can count on to see once they subscribe. It additionally hyperlinks to the creator’s social media and publication, and offers details about the creator’s on-line retailer, together with its restocking schedule.

Why We Love It

This YouTube channel description takes a private method to the channel’s subject material. The outline offers guests readability in regards to the channel’s content material and creative focus. It additionally encourages viewers to work together with the creator on their social media platforms to be taught extra about them and look at extra of their content material.

6. SciShow

Youtube Channel Description Example: Scishow

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SciShow’s YouTube channel description introduces the channel’s creators and hints on the subjects that viewers can count on to see each week. The outline additionally outlines the channel’s posting schedule and mentions different YouTube channels related to the model.

Why We Love It

This YouTube channel description tells its viewers when they are going to see uploads. This can be a good technique to make sure customers go to the channel proper on the time once they’re anticipating to see new content material. If views go up on a web page, the YouTube algorithm is extra more likely to increase your channel to a wider viewers.

7. Unbox Remedy

Youtube Channel Description Example: Unbox Therapy

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Unbox Therapy’s YouTube channel description states the channel’s tagline, offers an summary of the channel’s content material, and offers a contact e mail for enterprise inquiries.

Why We Love It

This straightforward channel description piques viewers’ curiosity with a charming tagline and a simple clarification of the channel’s content material. It additionally consists of an e mail that enables viewers to contact the creators to inquire in regards to the enterprise and ask skilled questions in regards to the channel.

YouTube Channel Description Templates

Now that we have lined the fundamentals, check out a number of templates you should use to craft a compelling YouTube description.

1. Be clear and concise.

You may create a playful, easy-going channel ‘About Me’ description, like this one:

Hello, I am [Name]. That is my channel about growing your gross sales, successfully concentrating on your viewers, and rising an e mail record that you should use to develop your enterprise.

Should you’re a marketer who desires to be taught advertising and marketing methods to get [result, i.e., more traffic to your site], subscribe to my channel.

My channel publishes movies that target storytelling content material that connects X, reveals you infuse your authenticity in your model, and offers you a advertising and marketing technique that feels natural. If that sounds prefer it might be useful for you, please be part of me!

2. Join with subscribers.

Alternatively, you’ll be able to craft a YouTube description that describes what your organization does from a third-person perspective, like this one:

[Company] is the worldwide chief in X, Y, and Z. Since [year], [Company] has been on a mission to [insert company vision or purpose here].

To be taught extra about [Company], its values, and its [company offering], subscribe to our channel to remain knowledgeable.

3. Create a distinct segment.

Whenever you write your YouTube channel description, you’ll wish to use key phrases that outline and symbolize your channel’s area of interest. Incorporating area of interest key phrases in your channel description helps viewers determine your area of interest and what content material you produce.

[Name] and [Name] have nuanced discussions about relationship, their life-style, and relationships. They focus on present subjects that have an effect on trendy relationship and maneuver relationship patterns. You should purchase [Name] and [Name]’s [product] to be taught extra about enhancing your information of relationships.

4. Present your journey.

It’s possible you’ll wish to create a channel description that asks viewers to hitch you on a journey that you simply doc in your YouTube channel. As an illustration, in case your YouTube channel focuses on streaming online game content material, it’s possible you’ll invite your subscribers to observe you as you try and win the sport. Due to this fact, mentioning a aim to your channel may also help you acquire new subscribers keen to return alongside for the journey as you pursue a aim.

This channel offers every little thing you might want to find out about gaming, together with the most recent tools evaluations, new sport evaluations, and once-a-week reside streams. Watch as I, [name], attempt to beat my excessive rating within the newest launch of [insert game name here].

5. Be extra private.

An efficient channel makes use of a number of private touches with its viewers to realize subscribers as a result of the content material is genuine and presents emotional enchantment. One of these description implies that you simply wish to create a way of neighborhood along with your channel.

This can be a private journey of how I turned a painter. Study what paints I buy, the instruments I take advantage of, and the methods I discovered throughout faculty. Artwork is my ardour, and I specific my love for [insert passion] by means of it.

6. Create anticipation for brand spanking new content material.

A content material creator must construct pleasure for the subsequent video — a way of urgency and anticipation for his or her viewers. A YouTuber can create giveaways, conduct polls, and invite particular visitors to take part within the movies to keep up the channel’s success.

This channel offers popular culture commentary by means of a [political ideology] political lens. We make commentary on books and present occasions. We additionally add a brand new video each Wednesday and Friday.

YouTube Video Descriptions

A useful video description can spike your viewers’s curiosity and lead to longer watch occasions, higher view counts, and even new subscribers. Plus, it may well assist with YouTube web optimization, permitting YouTube’s algorithm to grasp your content material and counsel it to new customers, additional boosting your YouTube metrics.

YouTube Video Description Examples

1. “5 Finest Coding Languages for Rookies 2021” by nicole . younger

Youtube Video Description Example:  Nicole Young

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The outline of nicole . younger’s YouTube video, “5 Best Coding Languages for Beginners 2021,” hooks the viewer by posing a query that shall be answered within the video. The video description additionally features a profit that the viewer will acquire from watching the video.

Why We Love It

On this video description, the creator summarizes the video’s title and specifies the target market. The textual content will assist audiences (and YouTube) perceive the video’s content material. This creator understands that the channel description is prime actual property for contact data, social media handles, and calls to motion, persuading viewers to stay round.

“How one can Write Counterpoint – Music Composition” by Music Issues

Youtube Video Description Example:  Music Matters

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The outline of Music Issues’s YouTube video, “How to Write Counterpoint – Music Composition,” makes use of key phrases resembling “writing counterpoint,” “music composition lesson,” and “understanding counterpoint” to enchantment to audiences which are keen on studying the music composition method. The outline additionally consists of timestamps that viewers can use to skip to the portion of the video that addresses the precise subject they wish to study.

Why We Love It

This YouTube video description makes use of key phrases to enchantment to a distinct segment viewers. The specificity makes it simply searchable on YouTube. Utilizing key phrases to make every video search-friendly will drive site visitors to your video’s particular content material.

“How one can Create a 90 Day Plan to your Enterprise (+ Free Workbook)” by Anna Clark

Youtube Video Description Example:  Anna Clark

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The outline of Anna Clark’s YouTube video, “How to Create a 90 Day Plan for your Business (+ Free Workbook),” consists of hyperlinks to the creator’s web site, programs, publication, and social media accounts, and a workbook that viewers can obtain and full as they watch the video.

Why We Love It

It’s good to contain your viewers in different elements of your enterprise. The interplay and engagement you earn will assist you to rank in opposition to different energetic channels. Directing your viewers to different sources for your enterprise may even assist your YouTube channel drive site visitors to your web site, growing your authority in your enterprise area of interest.

“How To Create An E-mail Gross sales Funnel” by Wishpond

Youtube Video Description Example:  Wishpond

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The outline of Wishpond’s YouTube video, “How To Create An Email Sales Funnel,” hooks the viewer by stating that the video is the fourth installment in a sequence and linking to the earlier video. The video description additionally consists of an incentive for viewers to be taught extra in regards to the firm.

Why We Love It

This description segments the video as a bit of a bigger sequence. If subscribers be taught that you simply present comparable content material in your channel, they are going to be extra inclined to observe your different movies. The outline additionally lets viewers know there’s a free demo of the service. Should you promote different services or products in your enterprise, make sure to hyperlink them within the description.

“How one can Define Your Novel – Half 2” by Writing with Jenna Moreci

Youtube Video Description Example:  Jenna Moreci

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The outline of Writing with Jenna Moreci’s YouTube video, “How to Outline Your Novel – Part 2,” hooks the viewer by stating that the video is the second installment in a sequence and linking to the earlier video. The video description additionally consists of an incentive for viewers to be taught extra in regards to the creator’s merchandise.

Why We Love It

This video description is nice as a result of it lets viewers know what’s coming subsequent. Inserting a “new phase” in your YouTube sequence permits viewers to anticipate your subsequent video.

“Microgreens Rising: Supplies and Newbie’s Information” by Epic Gardening

Youtube Video Description Example:  Epic Gardening

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The outline of Epic Gardening’s YouTube video, “Microgreens Growing: Materials and Beginner’s Guide,” invitations novice gardeners to study rising microgreens. The video description tells viewers in regards to the creator’s previous expertise with microgreens, lists the provides that the creator mentions within the video, and lists ways in which viewers can help the creator past watching their video.

Why We Love It

The creator offers a listing of merchandise used within the video. The viewers can conduct additional analysis into the merchandise or buy them instantly by means of the hyperlinks.

“Budgeting for Rookies – How one can Make a Funds From Scratch 2021” by Debt Free Millennials

Youtube Video Description Example:  Debt Free Millenials

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Debt Free Millennials’ YouTube video, “Budgeting for Beginners – How to Make a Budget From Scratch 2021,” teaches viewers to create a price range. The outline offers viewers an summary of the subjects lined within the video and invitations them to enroll in services by means of affiliated hyperlinks. It additionally consists of hyperlinks to the creator’s Instagram, Fb group, and web site in order that viewers can join with the creator by means of completely different social platforms.

Why We Love It

The creator has created a way of neighborhood and togetherness. Should you embody your social media hyperlinks in your YouTube video description, subscribers will observe you on a number of platforms to stay engaged along with your content material. The content material creator invitations them to return for brand spanking new movies and share their very own experiences on social media.

YouTube Video Description Templates

A YouTube video description is descriptive textual content that features however will not be restricted to key phrases, themes, and particular ideas/visitors that the content material creator desires their viewers to know. The YouTube video description will increase visibility by means of web optimization, views, and subscriptions. In every video description, the content material creator will encourage their viewers to “Like,” “Share,” and “Subscribe” to their content material. An efficient video description shall be persuasive and informative, and immediate the viewers to tune in usually.

1. Make it search-friendly.

Now we have all performed it: Having components of an thought and hoping Google will fill within the blanks by finishing the search with the remainder of our thought. As a content material creator, you might want to personal every of the video’s associated tags, together with misspellings, to assist refine the content material beneath your channel. The YouTube movies must be centered round key phrases, maximizing your web optimization for Google and YouTube searches.

Take heed to how our CEO explains the distinction between X and Y, and be taught finest practices for implementing your individual technique.

Be taught extra about X and Y in our course: [course link].

2. Lead viewers to different sources.

You should use a YouTube channel description like this one to assist new viewers join with you in your different channels and social media platforms:

Hello there! New to [name of channel]? If that’s the case, here is what you might want to know: I like [interests related to channel] a LOT, so I take advantage of this channel to discover X, Y, and Z, that will help you [desired result for viewer].

The place else you could find me:




Be part of our rising neighborhood for brand spanking new movies each Tuesday and Friday!


Please contact [PR representative] at [email or phone number].

3. Incorporate key phrases.

YouTube will increase visibility inside key phrase searches and related content material. In consequence, movies ought to have buzzwords in video and channel descriptions.

If you wish to craft an outline that explains what your video is about and incorporates a key phrase description, do this:

Hey there! This lesson is a part of a free on-line course. Take the total course right here:

Some individuals are not sure what X is — at its most elementary, X is [brief definition of keyword]. On this video, you will discover ways to X, Y, and Z, to make sure you’re capable of develop your model on-line.

As well as, we’ll clarify how one can keep away from doing A. Typically, A is all it takes to lose a buyer.

4. Tease a brand new initiative.

A brand new video is upcoming, and you might want to ship a teaser to your viewers that can create buzz main as much as the discharge of the brand new content material. A video teaser may be uploaded to YouTube Shorts to extend anticipation.

Be part of the “musical nerds” on a mission to enhance our musical understanding. We add each Wednesday and Thursday. We may have Q & A periods to reply all your newbie questions on Wednesdays, beginning subsequent week.

5. Be clear.

Authenticity sells. Viewers know once you aren’t being clear with them. YouTubers needs to be prepared to construct belief and have interaction throughout the neighborhood.

What’s up, guys? On this video, we’ll speak about an on a regular basis make-up look you are able to do in 10 minutes. I’m not an early riser, however similar to anybody, I nonetheless wish to look good for the day. I’ll record the merchandise I used on this video.

Please subscribe if you’re feeling my vibe. I publish content material weekly, and you’ll all the time discover me on Insta! I’ll drop my social media handles beneath.

**All opinions are my very own. This video isn’t sponsored. I’m despatched merchandise for my consideration, and I earn a small proportion from gross sales by means of affiliated hyperlinks. Clicking on affiliated hyperlinks doesn’t price you something.**

6. Keep engagement.

A video description incorporates key phrases and time stamps for content material created. It is going to assist keep engagement and present the chronological order of issues, particularly if viewers are on the lookout for a specific video for a particular date. A powerful YouTube description avoids clickbait to reel in customers.

Hello, everybody! We are the Science Kidz! Immediately we’re experimenting to seek out out which popcorn model leaves behind the least variety of kernels. Will it’s Orville Redenbacher’s or Act II?

Each week, we do a brand new experiment as a part of our initiative to spotlight STEM careers in Savannah, Georgia. In case you have an experiment you wish to see The Science Kidz strive, go away a remark beneath. You by no means know — we may decide yours!

Observe me on Instagram for extra experiment concepts, and tag us in a number of the experiments you do with your folks!

7. Assist viewership with paid sponsorships.

Content material creators with paid sponsorships, or paid product placements of their movies, will affect manufacturers and generate earnings for themselves. If “#advert” seems in your video description, you’ll be able to guess mentioning the product or model will immediate the viewers to strive it. Providing it at a reduction worth may incentivize potential shoppers.

Hey, y’all! Immediately, we’ll be rebuilding a 454 Chevy Massive Block motor. We’ll be including 200 horses to carry the motor as much as 680 horsepower. I hope y’all are able to dive into enterprise with Motor Boyz.

This episode is sponsored by Husky instruments, and we’ll be utilizing their newest impression and driver instruments to rebuild the 454. We wish to thank Anderson Auto for donating the 1972 C10 to be our body as soon as the motor is rebuilt and accomplished.

Obtain these YouTube description templates, and assist your video go viral.

These must-have YouTube video and channel description templates may also help you scale back the time it takes to add and optimize your YouTube movies, getting them out to your viewers rapidly and with much less effort. Make sure to customise the textual content to reinforce the studying expertise since you wish to be as useful as potential to your viewers.

Editor’s observe: This publish was initially revealed in March 2019 and has been up to date for comprehensiveness.

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