Eighty-nine minutes is, inarguably, a very long time to spend on an utility. Nevertheless, eighty-nine minutes implies that companies have invaluable alternatives to seize viewers consideration and generate curiosity.
Should you’re hoping to get in on the motion, learn on to find high-quality concepts for content material to publish on TikTok.
What’s TikTok?
As a refresher, TikTok is a social media platform the place customers can file, edit, and share video content material. These movies could be anyplace between 15 seconds to a few minutes lengthy, creating ample alternative for all sorts of content material to take middle stage.
What to Put up on TikTok
Let’s go over some high-quality concepts and examples of content material you possibly can publish on TikTok.
1. Day-to-day routine movies.
Every day routine movies give viewers perception into how work occurs at your corporation.
It shares the processes that carry your product or companies to life, and it may be a enjoyable technique to construct a connection via a behind-the-scenes look. Should you leverage this tip, it’s a finest observe to create a day by day routine video that options on a regular basis duties most associated to your corporation.
Glass Half Full is a small enterprise in Louisiana that diverts glass merchandise from landfills by accumulating used glassware and recycling it into sand and glass cullet. It makes use of TikTok to generate consciousness and curiosity in its enterprise, and the video under demonstrates what a day of glass assortment and recycling appears like.
2. Share content material that displays your model values.
Content material that displays a model or enterprise’ values performs finest on social media and has the third highest ROI of any content material kind. Prospects additionally care now, greater than ever, in regards to the causes that their favourite companies stand for and use them as an element of their buying selections.
As such, sharing your model values on TikTok is a useful technique to join together with your viewers. Those that stand for a similar causes as you’ll take discover, and you’ve got the potential to attract them in as a buyer.
Be sure that you’re real with this observe, although, as customers see companies that make false claims as exploitative and opportunistic.
3. Highlight your workers.
Spotlighting workers places a face to your model and reveals audiences the folks behind the services they love. It additionally humanizes your corporation and shares an thrilling and unique peek into your operation.
4. Educate your viewers on related subjects.
You possibly can share data together with your viewers on TikTok that may educate them on issues associated to your business or area of interest. Should you’re dedicated to at all times educating and serving to, you’ll construct authority, and other people will return to you as a supply of fact to proceed studying extra.
Jeeves is a dry cleansing service that shares useful, instructional content material with its viewers. Within the video under, an worker explains the significance of separating mild and darkish colours when doing laundry.
5. Create product campaigns and tease new launches.
Operating product campaigns or teasing upcoming launches on TikTok will help you generate pleasure. Viewers know that they will count on a giant reveal in your web page, and so they’ll be ready on the sting of their seats and returning to your profile to see in case you’ve launched extra data.
A professional tip is to mix a product marketing campaign or launch with a associated and related sound or hashtag to get extra visibility from customers scrolling via present traits.
6. Share a novel enterprise story.
Sharing a story story about your corporation is an interesting technique to join together with your viewers, as these movies symbolize one thing that they will solely discover in your corporation. For instance, buyer spotlights or success tales, explaining the lifecycle of your services or products, or an thrilling story about associated business information all uniquely relate to your corporation and what you supply.
One of many nice issues about TikTok is that audiences don’t count on high-production-value from movies, so you possibly can merely generate an concept and activate the digital camera and begin filming.
7. Reply viewers questions.
Answering questions is an effective way to attach together with your viewers and construct relationships. TikTokers typically ask questions with out being prompted, so you possibly can browse your feedback and create video replies to questions or leverage TikTok’s native Q&A feature.
A bonus is that answering questions provides you perception into prospects’ troubles with your corporation. Should you see the identical asks repeatedly, you would possibly study that it’s good to replace your FAQ web page or present further details about particular subjects in your web site.
Within the TikTok under, Franziska, founding father of Glass Half Full, solutions a remark in a video reply in regards to the enterprise’ practices in relation to throwing merchandise away.
8. Product Demonstrations
Product demonstrations assist your viewers discover ways to use your merchandise in a digestible manner. As a substitute of studying an instruction handbook and deciphering footage or being walked via the method over the telephone, they will truly watch somebody take the steps and comply with alongside.
9. Companion with related influencers.
Influencers have audiences that belief them and their values, so partnering with one associated to your area of interest is a useful software for producing model consciousness and constructing your following on TikTok. These partnerships are additionally a useful type of social proof for viewers, which is a giant think about buying selections.
You possibly can leverage this tip and publish influencer content material to your profile, however you may as well have influencers share content material on their profiles to show you to a brand new viewers group.
Small Enterprise TikTok Concepts
As a small enterprise, chances are you’ll be questioning if it’s worthwhile to create one other social media profile on one other app.
Contemplating that 92% of worldwide TikTok customers take motion after watching a video and are 1.5x extra more likely to instantly exit and purchase one thing they found on the platform, you will have the chance to actually construct your model in case you use the app.
The concepts talked about above are useful for big and small companies alike, and you’ll leverage a lot of them with out a big price range. Nevertheless, there are particular content material concepts which might be related for small companies, and we’ll focus on them under.
1. Share your origin story.
Sharing your small enterprise’ distinctive origin story humanizes your corporation and helps you join together with your viewers. They’ll clearly see the way you got here to be and why you care about what you supply, and your video will also be a supply of inspiration on your followers beginning their very own enterprise endeavors.
As talked about earlier than, TikTok viewers don’t demand excessive manufacturing worth, so you possibly can inform your story nonetheless you see match.
Within the TikTok under, Pierce Woodward explains how his jewellery enterprise, Model Pierre, started its journey and grew into what it’s at the moment.
2. Spotlight your manufacturing course of.
Exhibiting viewers what goes into creating what you supply is thrilling as a result of they’ll see how the issues they care about come to be. It additionally reveals the onerous work, dedication, and care that goes into creating what you supply, demonstrating your dedication to giving worth to your prospects.
Victoria Adrian is a textile artist who creates customized rugs and embroidery initiatives. She often shares her manufacturing course of on TikTok, displaying the care and thought that goes into creating her merchandise.
3. Use trending sounds and hashtags.
Utilizing trending sounds and hashtags helps you construct model consciousness on your small enterprise as your movies are seen to a broad viewers. Individuals looking via the sound or hashtag will see all the totally different movies that had been uploaded and have the potential to land in your video, click on in your profile, and study extra about what you supply.
4. Duet and sew movies.
Duets and Stitches are methods to construct on current TikTok movies. With Duets, you add on to a different person’s current video, and with Sew, you clip particular scenes from one other person’s video so as to add to your video.
As a small enterprise, utilizing these native TikTok options means that you can interact with current associated content material and incite dialog together with your viewers. You possibly can Sew and Duet movies from anybody on the platform with the function enabled, so you possibly can even start conversations with customers that will not know you exist.
Jeeves expertly makes use of the sew function to reply viewers questions. The video under is a sew from a video the place somebody asks easy methods to care for an merchandise of clothes.
5. Companion with related content material creators.
Partnering with content material creators or influencers helps you achieve publicity to a brand new viewers related to what your corporation provides. By working with a content material creator, you’re additionally benefiting from the belief they’ve constructed with their viewers that the merchandise, companies, and companies they work with and use are reliable and price doing enterprise with.
about time espresso in New York Metropolis partnered with a bunch of sisters, sister snacking, who’re influencers within the New York Meals scene. The enterprise posted the video to its profile, and so did sistersnacking, that includes a number of the retailer’s merchandise to their viewers of 147.6K followers.
6. Showcase what makes your corporation shine.
An effective way to get folks enthusiastic about what your small enterprise provides is to showcase how effectively you do what you do. This reveals viewers precisely what they will count on from you, producing pleasure and perhaps serving to folks resolve to work with you based mostly in your experience.
The Pool Man, Miles Laflin, is a swimming pool engineer within the UK who typically posts movies of the pool cleansing course of and the effectiveness of his work. He reveals a earlier than and after image that clearly demonstrates how he brings swimming pools from inexperienced and swampy to clear and prepared for swimming. He reveals that he’s good at his job, alerting potential prospects he can carry their pool again to life.
Over To You
TikTok was as soon as the app to observe in 2019.
Now, 52% of social media entrepreneurs who leverage the app plan to extend their investments in 2022. Should you’re hoping to get in on the channel for the primary time or enhance your presence, the enterprise examples on this record are a terrific supply of inspiration so that you can get began.
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