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2021 YouTube Demographics [New Data] [+What Each Generation is Watching]

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Likelihood is, you have in all probability spent a day falling down a rabbit gap of YouTube movies.

I actually have, and I feel I would be fairly embarrassed to see the whole period of time I’ve spent on the platform.

Whereas it is an important supply of leisure, YouTube has additionally proved itself to be a priceless software for entrepreneurs. Actually, 70% of viewers purchased from a model after seeing content material on YouTube. And, with a worldwide consumer base of greater than 2 billion people, it is also secure to imagine that your target market is on the platform.

Nevertheless, simply as it’s for all social networks, constructing a presence on YouTube requires understanding which segments of your viewers are already there and what they’re watching. Having that data makes it simpler to create content material that speaks to their pursuits, maximize ROI, and obtain normal advertising and marketing success. On this publish, we’ll go over key YouTube statistics that you must know for 2021 that can assist you reach your advertising and marketing efforts.

2021 YouTube Demographics

Beneath, we’ll go over essentially the most crucial YouTube statistics that present entrepreneurs how international audiences are utilizing the platform.

Common YouTube Person Demographics

  • YouTube is the second most visited web site on the earth. (Hootsuite)
  • YouTube accounts for greater than 25% of complete worldwide cell visitors. (Sandvine)
  • YouTube has 2+ billion customers, making up nearly one-third of the whole web. (YouTube for Press)
  • These 2+ billion customers are current in over 100 nations and eat content material in 80 totally different languages. (YouTube for Press)
  • YouTube customers watch one billion hours of content material each day. (Hootsuite)
  • YouTube is the second hottest channel for companies sharing video content material. (Buffer)
  • 70% of viewers purchased from a model after seeing content material on YouTube. (Google Ads)
  • YouTube will make 5.6 billion in promoting income in 2021 within the U.S. (eMarketer)
  • YouTube is the highest video streaming app, and the common consumer spends 23.2 hours monthly watching content material. (App Annie)
  • The most well-liked YouTube search question is “tune.” (Hootsuite)
  • The most well-liked YouTube video is Pinkfong’s Youngsters Songs & Tales Child Shark Dance, with 7.85 billion views. (Statista)
  • The three hottest movies on YouTube are commentary movies (like vlogs), product critiques (like unboxings), and how-to/tutorial type movies. (MediaKix)
  • International customers watched over 100 billion hours of gaming content material in 2020. (YouTube)
  • YouTube TV ended Q3 2020 with 3 million subscribers. (Alphabet)
  • 70% of individuals used YouTube to train in 2020. (YouTube)
  • Livestreams on YouTube grew 45% within the first half of 2020. (YouTube)

YouTube Age Demographics

  • In Q3 2020, 77% of 15-to-25-year-olds and 70% of 45-to-64-year-olds within the U.S. used YouTube. (Statista)
  • 21.2% of YouTube’s international viewers is between 25 and 34, and 17% is between 35 and 44. (Hootsuite)
  • 80% of U.S. mother and father with a baby age 11 or youthful say their youngster watches movies on YouTube, and 53% of these youngsters use the platform each day. (Pew Research Center)
  • Exterior of China, 77% of Gen Z, 75% of millennials, 61% of Gen X, and 44% of Child Boomers go to YouTube each day. (GlobalWebIndex)
  • 18-to-34-year-olds use YouTube to view video content material on their TVs 7.9% extra usually than fundamental cable and 14.5% than premium cable. (Variety)
  • 46% of Gen Z and Millennials within the U.S. and UK say they’ve watched a digital occasion on YouTube. (GlobalWebIndex)

YouTube Gender Demographics

Please word that viewers knowledge for people who don’t determine as cisgender women and men aren’t reported.

  • 45.8% of YouTube’s complete promoting viewers is feminine. (Hootsuite)
  • 54.2% of YouTube’s complete promoting viewers is male. (Hootsuite)
  • Female and male web customers in the US use YouTube at equal ranges. (Statista)

YouTube Geography Demographics

  • As of February 2021, 16.6% of YouTube website visits come from the US, 9.4% comes from India, and 4.9% comes from Japan. (Alexa)
  • YouTube has launched native variations of the platform in additional than 100 nations. (YouTube for Press)
  • eMarketer predicts that the variety of YouTube customers in India will attain 342 million in 2021. (eMarketer)
  • 86% of U.S. viewers say they usually use YouTube to be taught new issues. (Think With Google)

What Completely different Generations Watch on YouTube

What Gen Z Watches on YouTube

  • 85% of teenagers use YouTube, making it the preferred amongst teenagers. (Pew Research)
  • 7 in 10 mentioned watching movies with others helps them really feel extra related. (Think With Google)
  • 80% of Gen Z teenagers say YouTube has helped them grow to be extra educated about one thing. (Think With Google)
  • 68% of Gen Z teenagers say YouTube has helped them enhance or achieve abilities that can assist them put together for the longer term. (Think With Google)
  • When requested which platforms they flip to after they wish to loosen up or cheer up, Gen Zers mentioned YouTube was primary. (Think With Google)
  • Eight in 10 of Gen Z teenagers mentioned they proactively share YouTube movies with their mother and father or different grownup members of the family. (Think With Google)

Takeaways for Video Entrepreneurs

Based mostly on the analysis, Gen Z turns to YouTube after they wish to be taught one thing or enhance a ability. Additionally they use the platform to deepen real-life connections and take a break from the stress of being a teen. In the event you’re focusing on Gen Z, instructional and entertaining content material will reign supreme.

What Millennials Watch on YouTube

  • 70% of millennial customers watched YouTube up to now yr to learn to do one thing new or be taught extra about one thing they’re involved in. (Think with Google)
  • Almost 60% of millennial girls on YouTube say they’re extra more likely to bear in mind a model that is LGBT-friendly. (Think with Google)
  • 45% of millennial YouTube customers agree {that a} YouTuber impressed them to make a private change of their life. (Think with Google)
  • YouTube reaches extra millennials than all of the TV networks mixed. (The Shelf)
  • When studying one thing new, millennials are 2.7X as seemingly to choose to take action by watching a YouTube video in comparison with studying a e-book. (Think with Google)
  • Millennials choose watching:
    • Information and human curiosity tales to maintain updated
    • Unboxing and product overview movies to affect spending
    • Fast and enjoyable leisure content material (The Shelf)

Takeaways for Video Entrepreneurs

Much like Gen Z, millennials go to YouTube after they wish to be taught one thing or be entertained. Moreover, they go to the platform to be impressed, watch TV, and atone for the information. In the event you’re focusing on millennials, information tales, product critiques, entertaining content material, and galvanizing content material will win out.

What Gen X Watches on YouTube

  • 75% of Gen Xers watch YouTube movies that relate to previous occasions or individuals. (Think With Google)
  • Gen Xers seek for issues akin to “Prince Purple Rain” or “Commercials from the 90s” on YouTube. (Think With Google)
  • Gen Xers spend extra time watching video content material on their computer systems and smartphones than they’re on conventional TV. (Nielson)
  • 73% of Gen Xers watch YouTube to learn to do one thing. Equally, they get pleasure from DIY content material for issues like cooking and residential restore. (Think With Google)
  • 68% of Gen Xers watch YouTube to remain updated on information and popular culture. (Think With Google)

Takeaways for Video Entrepreneurs

Gen Xers are goal-oriented. They normally go to YouTube with a goal — both to be taught one thing, watch nostalgic movies, or keep updated on information and popular culture. To correctly goal Gen Xers, take into account posting DIY movies and reversion content material.

What Boomers Watch on YouTube

  • A few of child boomers’ most-watched classes on YouTube are leisure, music, and information. (Think With Google)
  • 67% of Child Boomers, ages 57 – 75, watch YouTube. (The Shelf)
  • Boomers are 1.3X extra more likely to choose watching a YouTube tutorial video than studying directions. (Think With Google)
  • 1 in 3 boomers say they use YouTube to find out about a services or products. (Think With Google)
  • 68% of boomers say they watch YouTube movies to be entertained. (Think With Google)

Takeaways for Video Entrepreneurs

Child boomers have essentially the most spending energy of any technology and so they go to YouTube to learn to use merchandise and watch tutorials. Moreover, they wish to save time. If they’ll atone for their favourite information and leisure on the positioning, that is the place they go. In the event you’re focusing on Boomers on YouTube, you possibly can publish how-to and tutorial content material.

Goal the Proper Demographic on YouTube

Whereas every technology would possibly watch pretty comparable content material, it is necessary to do not forget that the purpose is totally different. For Gen X it could be to reminisce, whereas for Boomers it is to avoid wasting time, and for Millenials and Gen Z it is to be taught one thing new.

To correctly goal the suitable demographic on YouTube, take note of the preferred classes and forms of movies they watch on the platform.

Let Knowledge Drive Your YouTube Technique

Use these statistics to create a YouTube advertising and marketing technique that speaks to your viewers’s pursuits, drives income, and will increase conversions.

Editor’s word: This publish was initially printed in April 2019 and has been up to date for comprehensiveness.

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