Your web site inspiration journey begins right here.
Deciding to create an internet presence is a giant resolution, however the perfect web sites are a fruits of many small choices. However one main resolution that takes time, diligence, and a substantial amount of inspiration is the design of your web site.
On this article, we’re sharing a number of dozen of the perfect web site designs we’ve seen. Click on the hyperlinks beneath to leap to discover web site designs that crushed it within the final a number of years. We’ve additionally included a bonus part of designs which might be simply plain cool — so test them out, too!
The place to Get Your Design Inspiration
If you’d like some design inspo, the excellent news is that yow will discover it nearly all over the place.
Among the finest methods to get inspiration for design is thru journey. Once you go to new locations, you’re pressured to get out of your consolation zone and expertise one thing overseas.
What makes design so fascinating is that everybody sees it in a different way and so, there’s all the time extra to find.
One other approach to get design inspiration IRL is thru the media. On daily basis, we’re inundated with visible content material. We make choices about what we like, what we don’t like, and proceed on our day.
However what in case you had been extra intentional about the way you considered these interactions? You could possibly come out of it with precious insights.
You can also’t overlook to leverage design communities. From design conferences to Reddit boards, there are tons of of teams on the market that may provide inspiration in addition to recommendation.
Now that we’ve coated some IRL design inspiration sources, let’s cowl the digital ones.
Web site Design Inspiration Sources
1. HubSpot’s Asset Marketplace
HubSpot’s Asset Market homes tons of of web site templates that you could sift by way of to get impressed to your personal web site.
The very best a part of {the marketplace} is that you could slim down by trade and have, permitting you to see the templates which might be most related.
When you discover a template you want, you’ll be able to view a stay preview of the location to get a full expertise then obtain it in case you resolve to make use of it.
2. Dribble
Dribble is the place designers go to get impressed and to share their work. The web site has the whole lot from animation and branding to illustration and cellular.
When you navigate to the “Internet Design” tab on the homepage, you’ll be able to filter outcomes by colour scheme, modifying software program, timeframe, and tags.
Moreover, in case you discover a designer whose work you want, it can save you the design for future reference and observe their work to see different designs on their profile.
That is an unimaginable useful resource to make use of whether or not you’re ranging from scratch or have already got a strong plan in thoughts.
3. Bēhance
That is one other digital platform filled with inventive inspiration to leverage forward of your web site design mission.
Among the finest options on this website is the power to filter by location. This lets you see how designers in numerous areas differ in method and magnificence.
This may be significantly useful if you’re designing an internet site for a overseas, unfamiliar market. You’ll be able to acquire fascinating insights by evaluating the choices made by Behance designers.
4. Pttrns
Wish to give attention to cellular internet design? Pttrns is the place to go.
This subscription-based platform lets you acquire entry to 1000’s of cellular design templates and get recommendation from prime designers all around the world.
Extra options on this platform embody:
- A favorites and collections folder to retailer your favourite designs.
- A studio to work together with different designers and get recommendation.
- A design information to grasp the technique behind the designs.
Finest Web site Designs to Encourage You in 2022
- IBM
- Superlist
- Hyer
- Swab the World
- Latest People
- Spotify Design
- Andy Warhol
- Human Interplay Firm
- Garoa Skincare
- 1917: Within the Trenches
- The Octopus
- Nomadic Tribe
- Diana Danieli
- George Nakashima Woodworkers
- crypton.buying and selling
- Southwest: Coronary heart of Journey
- Overflow
- Frans Hals Museum
- Merely Chocolate
- NOWNESS
- Rainforest Guardians
- Protest Sportswear
- The Trainer’s Guild
- Virgin America
- Feed
- ETQ
- Mikiya Kobayashi
- Woven Journal
- JOHO’s Bean
- World of SWISS
- Guillaume Tomasi
- The District
- Tej Chauhan
- Amanda Martocchio Structure
From acquainted companies to small companies, to worldwide organizations, the next websites push the established order on the net. Whether or not it is the design aesthetic, usability, interactivity, sound design, or worth that the location gives, each is a masterpiece in its respective trade and one thing to aspire to.
Not surprisingly, many organizations exist to spotlight these websites and the contributions they make to the net. To assist floor among the most inspirational designs, I gathered a number of award-winners which have made their manner by way of a number of key awards organizations — together with Purple Dot, Awwwards, UX Awards, The Webby Awards, SiteInspire, Finest Web site Gallery, and FWA.
As you flick through the record, know that every website excels in its personal manner and seeks to serve a singular goal. Whereas one website could also be a superb instance of visible design, one other could also be a superb instance of interactivity.
Because of this not all of those websites could also be “conversion machines” or blueprint concepts that you could simply copy over to your website. Somewhat, they’re nice methods to achieve some web site design inspiration and see the cutting-edge advertising and marketing that is taking place within the completely different corners of the net.
Remember the fact that internet designs are fluid and alter typically. Among the designs on this record have modified since they had been awarded, however we do our greatest to maintain them up-to-date. We’re assured you’ll discover a design right here that sparks your creativity.
Learn Extra: 77 Examples of Incredible Website Design
Download this free guide to see much more examples of web site weblog, homepage, and touchdown web page designs.
Stunning Award-Successful Web sites
Finest Web site Designs from 2021
IBM’s The Harmonic State
Award: Website of the Month (July 2021), Awwwards
Once you land on this IBM internet web page, it’s clear to see why the design gained an award.
One of the simplest ways to explain the web site is as an immersive expertise. In actual fact, IBM makes use of each visible and auditory parts to attract the customer in and preserve them engaged.
Once you first land on the net web page, you’re prompted to placed on headphones to get the total expertise. Even in case you skip this step, you’re drawn in by the interactive background that reacts as your mouse navigates on the web page.
As well as, the web page is properly balanced with a big title that grabs your consideration throughout from a small description with a daring blue CTA.
With a subject as complicated as AI, IBM then makes use of visible storytelling to clarify how its Watson software works in the actual world. Guests can discover three tales by way of video game-like features and study extra concerning the software.
It’s a enjoyable and efficient approach to get customers engaged in a subject that may be sophisticated and dry.
Superlist
Award: Website of the Month (April 2021), Awwwards
Superlist is a productiveness app that helps groups and people change the best way they work.
Too typically, you land on an internet site and have to determine what the model is about. With Superlist, you already know precisely what to anticipate as quickly as you get to the homepage.
The interactive homepage reveals widespread work equipment, like headphones and keyboard with clear, to-the-point copy.
Superlist successfully makes use of white area to maintain the give attention to its copy. Nonetheless, to facilitate navigation, they embody a small button with an arrow icon to point that there’s extra to see on the web page when you scroll.
From there, the enjoyable visuals proceed – conserving you engaged as you study extra concerning the model.
Hyer
Award: Web site of the Month (2022), CSS Design Awards
Wish to make a powerful impression in your web site guests? Take a web page out of Hyer’s e-book.
This putting illustration of the airplane, because it slowly strikes throughout the display, is bound to seize web site guests’ consideration.
This web page has the whole lot you want in an efficient homepage: A picture that tells a narrative however isn’t too distracting, use of white area, simple nav bar, a tagline or slogan, and a transparent CTA.
It’s a clear design that’s freed from any distractions and invitations guests to study extra concerning the model.
Finest Web site Designs from 2020
Swab the World
Award: Website of the Day (2020), Awwwards
Parallax, daring colours, and unfavourable area form the design and expertise of Swab the World’s web site. The group brings consciousness to stem cell donations. Their mission is to “Make certain each single affected person finds their match. Interval.” Images of {couples} exhibiting love and feelings carry a human ingredient to a traditionally complicated and scientific course of.
From a technical perspective, the design makes shifting down the web page really feel pure, guaranteeing the readers attain every level of copy and each CTA on the homepage.
Latest People
Award: Honorable Point out (2020), Awwwards
A corporation with a duty as giant as honoring previous, current, and future migrating identities wants a phenomenal and practical web site to assist unfold the phrase. Newest Americans champion immigrant experiences in cities throughout the state of New Jersey. The web site makes use of stunning imagery of individuals, locations, and objects that signify this expertise in a manner that flows cohesively down the homepage, telling the story of this group of America’s latest residents.
The web site is each visually interesting and practical with a easy navigation menu, tales organized by images, and a clear press web page that places the latest articles entrance and middle.
Spotify Design
Award: Honorable Point out (2020), Awwwards
Spotify is understood for conducting its justifiable share of wonderful feats, and its newest iteration of Spotify.Design is not any completely different. Serving because the hub for all issues visible and inventive for Spotify, the music and podcast big provides listeners a glance into the who, what, why, and the way of what makes the app so sensational.
Vibrant colours, drop shadows, and clean animations give this web site character and depth. The flat geometric designs with summary accents make albums and artists virtually soar off of the display.
Andy Warhol
Award: Honorable Point out (2020), Awwwards
Artist, movie director, and producer Andy Warhol’s life will without end be encapsulated in a splendidly designed website that captures his artwork type in a digital format. As you peruse the web page, your cursor turns into a highlight that converts each picture you hover over right into a unfavourable picture or inverses the colours of the textual content you’re studying.
The massive, daring textual content makes an announcement and emphasizes simply how necessary copy is to web site design. Delicate animations assist tempo the location and set the tone for every part as you peruse the house web page.
Human Interplay Firm
Award: Company Web site (2020), Purple Dot
To see video carried out proper on an internet site, look no additional than the Human Interaction Company. From the second you click on on the location, the expertise is lightning quick. You’re dropped immediately into the motion — the why, what, and the way of Human Interplay and precisely what the crew does.
This Red Dot Design Award winner goals to carry the research of human interplay to the plenty, and within the course of, present us simply how partaking it may be to find out about it. Don’t get discouraged by their award standing although — not one of the images on this website are photoshopped, so it’s a sensible instance of constructing high quality with the assets you’ve gotten accessible.
Garoa Skincare
Award: Website of the Day (2020), Awwwards
How do you remodel the sensation of luxurious and practicality into an internet site? Garoa Skincare gives a blueprint. Whether or not your product prices half the worth of your closest competitor or twice the worth, your website can carry a way of extravagance to simply about any product you promote.
Excessive-quality visuals, typefaces that complement one another, and a stability of unfavourable area with helpful copy can carry a simplistic magnificence to your web site.
Finest Web site Designs from 2019
1917: Within the Trenches
Award: Awwwards’ Finest Web site of the Day (2019)
This website, made to advertise the movie 1917, lets you stroll across the trenches and carry out the identical mission that the characters did within the movie. You may also see their maps or entry different instruments.
This can be a nice instance of a website that went above and past with interactivity in addition to a website that leverages its content material and prewritten storyline to market its movie. This web site gained Website of the Day by Awwwards, which permits designers to vote and nominate nice web sites they see every day.
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The Octopus: A design weblog by IDEO
Award: Enterprise Weblog/Web site 2019 Webby award
IDEO, a worldwide design firm, gained the Enterprise Weblog/Web site 2019 Webby award for its Octopus blog, and for good motive. The weblog contains a smooth, black-and-white Octopus drawing as its homepage design, and makes use of yellow, black, and white to create a cohesive theme as you scroll.
For those who hover over a weblog publish, the title is highlighted in yellow. For those who hover over a picture, the picture is pulled in direction of you — two small options that make a giant distinction when it comes to creating a singular and fascinating consumer expertise.
Nomadic Tribe
Award: Awwwards’ Website of the 12 months nomination (2019)
This website, which was nominated for Awwards’ Site of the Year, is among the extra partaking websites I’ve seen.
The homepage instantly begins enjoying a shocking video that includes a person strolling throughout a desert, adopted by attractive panorama scenes and textual content like, “Are you fortunate sufficient to name your self an adventurer?”
The textual content all through the web site is playful, with colourful pinks and oranges and yellows, and the homepage is logically designed, with CTAs positioned all through that vary in commitment-level from “Learn Extra” to “Watch Now” and, lastly, “Obtain the App”.
In the end, the web site is superbly designed with robust consideration to element, and tells a compelling story all through.
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Diana Danieli
Award: Webby 2019
This 2019 Webby-winning site reveals off imagery of artwork and structure with both excessive distinction or heavy publicity. As an internet site customer, you’ll be able to click on and drag your mouse to vary the images and variations. Every picture reveals a bit of labor that highlights the artist who owns the web site.
A cool plus about this web site is its incorporation of audio and music. Clicking on sure buttons on the screenplays a piano word and actually immerses you within the Diana Danieli expertise.
George Nakashima Woodworkers
Award: Webby 2019
This woodworking website emphasizes nature and look after the woodworking commerce. It is primarily a slideshow of lovely forestry and farming photographs. As a brand new picture comes on the display, a brand new quote associated to wooden or bushes additionally comes up.
That is extremely enjoyable to the customer and reveals that the woodworkers acknowledge the fantastic thing about bushes and the setting. This web site additionally won a Webbie in 2019.
Finest Web site Designs from 2018
crypton.buying and selling
Award: Website of the Day (4/3/2018), Awwwards
Meet crypton.buying and selling, your robotic accountant.
Crypton.trading is a buying and selling hub for cryptocurrencies reminiscent of Bitcoin, utilizing synthetic intelligence to foretell adjustments in a forex’s worth and establish key shopping for and promoting alternatives. The web site was rated excessive for its improvement and design, because it steadily explains extra of the developer’s strategies the additional down guests scroll.
This award-winning web site makes tech-savvy guests really feel proper at house the second Crypton’s greeting seems throughout the homepage, one letter at a time.
Southwest: Coronary heart of Journey
Award: Finest Visible Design – Aesthetic, 2018 Webby Awards
When Southwest Airways needed to show that its clients had been “greater than only a greenback signal,” the corporate created an internet site the place the design was assembled utilizing the shapes of their clients’ flight paths.
The web site, known as Coronary heart of Journey, even permits guests to create their very own art work out of a visit they may plan on taking. On this manner, Southwest’s web site is a product of their most loyal passengers.
Overflow
Award: Website of the Day (3/20/2018), Finest Web site Gallery
Overflow is a design software that enables folks and companies to create story-like stream diagrams of their concepts in order that they’re simpler for others to grasp. Except for this being only a good service, the Overflow web site practices what it preaches: Together with vibrant purple call-to-action buttons for downloading the software, this web site promotes its product one of the best ways it is aware of how — utilizing a stream diagram.
The web site delivers this stream diagram within the type of a video. Whereas embedded movies can look slightly clunky sitting in the course of an internet site’s different design parts, Overflow’s is completely positioned and precisely what you’d wish to see when touchdown on the location for the primary time.
Frans Hals Museum
Award: Website of the 12 months (2018), Awwwards
It may be powerful for a museum to current all of its art work collectively on a cohesive web site. That is what makes the web site of the Frans Hals Museum so spectacular.
Situated within the Netherlands, this museum has created an internet site that makes use of a mix of digital design parts and its personal displays. This combination helps guests perceive what they’re going to see, after they can see it, and the place else they will get a style of what this museum has to supply.
Finest Web site Designs from 2017
Merely Chocolate
Award: Website of the 12 months (2017), Awwwards
You will get a yearning for chocolate simply taking a look at this web site — and in a manner, that is Simply Chocolate‘s web site working as designed.
This appetizing web site is that of a Denmark chocolate maker Merely Chocolate. Its web site makes use of a wide range of colours (and inventive product names) to advertise every chocolate bar. And as you scroll from one product to the subsequent, all of them appear to stay constant in model.
The three-dimensional look of every chocolate bar makes you’re feeling like you’ll be able to seize it off of your laptop display, whereas the “Add to Field” CTA to the top-left is ideally positioned for customers to pick the merchandise they need whereas shopping.
NOWNESS
Award: Finest Cultural Weblog/Web site, 2017 Webby Awards
NOWNESS is probably the good crowdsourced video weblog on the web. That was a mouthful…what does all of it imply?
NOWNESS‘ crowdsourcing is a part of what makes it an award-winner. This implies most of its content material comes from impartial creatives — an more and more common manner for companies to publish content material.
NOWNESS can be a video channel, which means all of its weblog content material is in video format. Collectively, these qualities assist make Nowness a charming hub for the tales that manufacturers all over the place attempt to inform.
Finest Web site Designs from 2016
Rainforest Guardians
Award: Finest Activism Web site, 2016 Webby Awards
Rainforest Guardians turned one of the vital immersive nonprofit web sites of 2016. Looking for to construct consciousness round deforestation, the location permits customers to “go to” the assorted villages, natives, and waterways that make up the Amazon Rainforest.
The positioning places interactivity on the middle of its consumer expertise — a clever alternative in case your purpose is to get folks to attach together with your trigger and convert into volunteers.
Protest Sportswear
Award: Website of the 12 months (2016), Awwwards
The Awwwards calls Protest Sportswear a “shoppable lookbook,” and that is precisely what this website is. As a clothes clothing store, this firm has reinvented the best way they market its product: Somewhat than selling clothes of clothes, Protest Sportswear promotes “appears to be like.”
This makes the corporate’s product essentially the most interesting a part of the web site itself, utilizing a collage of kinds to design a homepage that adjustments as typically as its buyer’s kinds do.
The Trainer’s Guild
Award: Finest Affiliation Web site, 2016 Webby Awards
The Teacher’s Guild is knowledgeable neighborhood of educators that addresses among the most important challenges in schooling. What makes this web site award-winning is the way it balances various content material varieties — packages, options, approaches, and collaborations — with out overwhelming guests.
Not solely are the background visuals prominently positioned, however in addition they use white area to emphasise the written calls to motion on the middle, as proven within the screenshot beneath.
Finest Web site Designs from 2015 – 2014
Virgin America
Award: Most Vital Trade Evolution, 2014 UX Awards
In a world the place airline web sites are recognized to be riddled with main usability points, Virgin America has the most effective web sites that pushes usability, accessibility, and responsive design ahead.
Feed
Award: Website of the Day (6/6/2015), Awwwards
Not solely is Feed an fascinating idea, however it additionally has a shocking execution that challenges our understanding of what’s attainable on the net. By way of a inventive mix of animation and video, the location immerses the consumer in an enticing expertise.
As an atypical website, it comprises a number of distinctive usability parts, together with navigation that doubles as a scroll progress bar.
ETQ
Award: Website of the Day (5/19/2015), Awwwards
ETQ takes a minimalistic strategy to ecommerce with a stripped-down website. Huge, compelling visuals of their product lay towards easy, flat backgrounds accompanied by robust typography that retains the give attention to precisely what the consumer got here there to see: footwear.
Mikiya Kobayashi
Award: Website of the Day (7/4/2015), Awwwards
Mikiya is a Product Designer with a minimalistic portfolio that showcases his work by way of robust pictures and delicate animations. His full website was initially created in Japanese after which translated into English, serving to exhibit the worldwide scalability of his design.
Woven Journal
Award: Website of the Day (4/4/2015), Finest Web site Gallery
Woven is a web-based publication that celebrates artists, crafters, and creators alike. They affirm that publications can (and may) have stunning, partaking websites with easy-to-read content material. Freed from distractions like pop-ups and intrusive adverts, this website is all concerning the expertise of the content material itself.
JOHO’s Bean
Award: FWA of the Day (8/7/2015), Favourite Web site Awards
The web site for JOHO’s Bean has unimaginable imagery, interactivity, storytelling, visible design, and most of all, sound engineering. These all come collectively to create a compelling, emotional, and fascinating website that tells the story of a espresso bean’s journey.
World of SWISS
Award: Finest Consumer Interface, 2015 Webby Awards
One other airline? Yep. SWISS airways constructed an extremely immersive website that tells the story of what it is wish to fly with them — and so they did too nice of a job to be ignored. Sturdy visuals and animations introduce the consumer to completely different sections of the location which might be filled with data past the same old gross sales and advertising and marketing pitch.
Different Cool Web site Designs
Guillaume Tomasi
As a Photographer in Montreal, Guillaume Tomasi has constructed a portfolio that is actually match to accommodate his distinctive and awe-inspiring pictures. His surreal photograph type is juxtaposed by his easy, flat, empty, and minimalistic portfolio design that locations the entire give attention to the work itself.
His distinctive collection navigation coupled with art-gallery-inspired work introductions and excellent scrolling interactions yield an expertise harking back to that of an actual gallery.
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The District
This branding company takes its imagery significantly, and it ought to — it handles all channels of media for its shoppers. The District’s website alone is a journey by way of among the most stunning art work and pictures you have ever seen.
These provocative tiles change quickly as you discover the web site, and the wackier they appear, the extra you turn into in studying about their previous work.
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Tej Chauhan
Tej Chauhan has turned impressionist art work right into a enterprise mannequin with this intriguing web site. Every picture on this product developer’s homepage slides out to cowl the earlier picture, providing little context across the object you now see in entrance of you. But it surely’s that lack of context that makes you wish to study extra.
Plus, the tagline, “Souvenirs of The Close to Future,” suggests these objects are part of their product line — and a possibility so that you can carry these modern objects into your life.
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Amanda Martocchio Structure
An structure agency won’t specialise in internet improvement, however its web site ought to nonetheless exhibit its dedication to visually pleasing design. Amanda Martocchio took that to coronary heart with this attractive web site.
It is no secret that Amanda Martocchio Architecture loves its work — every image on the homepage of its web site is a fascinating shot of the homes the corporate designs. The web site labels each home you scroll by way of with the kind of design that was supposed, together with quite a few angles to every constructing.
Web site Design Concepts
Now that you’ve got seen various superbly designed and award-winning platforms, preserve these potential concepts in thoughts as you create your personal.
- Take into account methods that you could make your web site interactive, just like the 1917 instance.
- Make an internet site that emphasizes the cellular expertise, even whereas it nonetheless has UX on desktops.
- Create an internet site that tells a narrative about your model with images, textual content, or video.
- If you cannot create a closely interactive website, contemplate drawing in eyes with a website that presents a slideshow of your images.
- Guarantee your call-to-actions are simple to see and encourage guests to proceed exploring your website
- Hold navigation clear. Guarantee your guests all the time know the right way to get again to the homepage.
- Combine your social media websites through social embed buttons, so website guests can simply observe you in your numerous social channels.
- Hold every of your internet pages constant in design — together with font, colours, photographs, and messaging.
- Take a look at your web site’s usability with a heat map, which is able to present you on which internet pages your guests are most definitely to bounce.
- Embody a stay chat or chatbot to offer guests the choice to have interaction with you immediately in your web site if they like stay chat to cellphone calls. Dwell chat can automate features to your gross sales and repair reps and create a greater communication expertise for the shopper.
- Get an SSL certificates to make sure your web site is safe. SSL is a part of Google’s search rating algorithm, so an SSL certificates can assist you rank greater in search.
Construct a Stunning Web site to your Enterprise
Designing an internet site might be easy after getting a appear and feel in thoughts. Use these examples as a springboard to develop the format, colour palette, imagery, and animations in your web site.
When you’re prepared to start out coding or dragging and dropping, you’ll have a phenomenal web site that your guests will get pleasure from.
Editor’s word: This publish was initially printed in January 2021 and has been up to date for comprehensiveness.