Scott Hayes

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10 Expert Tips to Improve Lead Quality

Quality leads create more conversions. But what exactly does “quality” mean when it comes to leads? Put simply, quality leads are those with a higher likelihood of moving down the sales funnel from awareness to interest to intent to conversion.

Linkedin Launches ‘Document Ads’, Offline Conversion Data Integration And More

LinkedIn Launches ‘Document Ads’, Offline Conversion Data Integration and More

LinkedIn has announced some new ad tools to help you maximize your LinkedIn campaigns, including Document Ads, offline conversion data integration, and a new Media Library for storing and sourcing ad content. First off, on Document Ads – as it sounds, LinkedIn will now enable advertisers to promote long-form documents direct in user feeds, which …

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Social Media Budget Flip

What You Need to Know to Create a Social Media Budget

No matter which industry you work in, you want to ensure your investments are cost-effective. In marketing, that inevitably raises questions like: is your social media advertising enough? How much are you really spending on your tech stack? Are campaigns worth the investment? These are all worthwhile questions to consider; having a social media budget …

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Meta’s Nft Display Tools Extend To All Us Instagram And Facebook Users

Meta’s NFT Display Tools Extend to All US Instagram and Facebook Users

After initially launching its NFT display options to selected users back in May, Meta has now announced that all US users on Facebook, and most people on Instagram, can now post their digital collectibles to each app, with a specialized post format that provides more detail on each NFT piece. Everyone on @instagram and @facebook …

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Snapchat Announces New Content Deal With Laliga, As It Seeks Ways To Attract Older Users

Snapchat Announces New Content Deal with LaLiga, as it Seeks Ways to Attract Older Users

Snapchat continues to lean into sports coverage, as it looks for ways to expand its reach and resonance, announcing a new deal with European Football League LaLiga, which will see Snap host exclusive content, weekly highlights, historic archives, top goals and more. As per Snap: “Snapchatters will be able to enjoy the best moments of …

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Meta’s Got A New Ai Tool That Enables Users To Make Freaky Mish-Mash Videos

Meta’s Got a New AI Tool that Enables Users to Make Freaky Mish-Mash Videos

I totally cannot see this being used for ill-purpose, and misrepresentation in all new ways. As you’re likely aware, in recent months, AI-generated art has become a new trend, with tools like DALL·E and Midjourney facilitating all new creation processes, which enable anybody to create strange, unique, and sometimes beautiful digital artworks based on text prompts. …

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Report Shows That Snapchat Users Are More Mentally Engaged With Snap Ads

Report Shows that Snapchat Users are More Mentally Engaged with Snap Ads

According to research, Snapchat users are happier while using the app, as compared to other social platforms. There are various reasons for this, but Snap says that this is because people feel more free to ‘express their authentic selves’, because they’re generally communicating with their closest friends and family in the app. But what does …

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Twitter Leans Into Emerging Video Trends With New Video Showcase Elements

Twitter Leans into Emerging Video Trends with New Video Showcase Elements

It’s not going ‘full TikTok’, but Twitter is looking to lean into emerging video consumption trends, with two new updates designed to improve the Twitter video experience – and ideally, get people spending more time in the app. First off, Twitter’s adding a new option that will expand tweeted videos to full-screen mode with a …

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