Scott Hayes

Youtube Invites Shorts To Participate In New Cross-Promotion Program

YouTube Invites Shorts to Participate in New Cross-Promotion Program

Looking to get more exposure for your short videos on YouTube? This could help – today, YouTube has launched a new initiative called #ShortsFriends, which invites Shorts creators to promote each other through reciprocal sharing within the app. As per the above explainer, YouTube’s looking to help Shorts creators get more reach by linking them …

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Tiktok Adds New Option To Facilitate Connection Between Creators And Brands

TikTok Adds New Option to Facilitate Connection Between Creators and Brands

TikTok has added a new way to facilitate connection creators and brands, with a new process called ‘Open Applications’, which enables brands to post the details of an upcoming campaign, which interested creators can then respond to in the app. Which is not entirely new – TikTok’s been testing it out since February. But now, …

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Whatsapp Launches Broadcast Channels To Capitalize On Rising Dm Engagement

WhatsApp Launches Broadcast Channels to Capitalize on Rising DM Engagement

With more conversation switching to DMs, Meta is super keen to capitalize on this trend, by adding new ways for people, and brands, to reach wider audiences within their messaging streams, facilitating more direct connection with friends and fans. Meta’s latest effort on this front is WhatsApp Channels, which will enable WhatsApp users to get …

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Native Entrepreneurs To Know About.pngkeepprotocol

5 Inspiring Indigenous and Native Entrepreneurs to Know About

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

Linkedin Launches New ‘Podcast Academy’ To Expand Its Podcast Network

LinkedIn Adds New Video Ad Options, Expands Access to Conversation and Thought Leader Ads

LinkedIn’s adding some new ad formats to help marketers connect with its 930 million members, as well as its expanded Audience Network in new ways. First off, LinkedIn’s adding pre and mid-roll video ads in Audience Network videos, providing more ways to maximize your exposure across its display surfaces. As explained by LinkedIn: “To support …

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Linkedin Tests Generative Ai Prompts For Ad Creation In Campaign Manager

LinkedIn Tests Generative AI Prompts for Ad Creation in Campaign Manager

LinkedIn is testing out yet another way to integrate generative AI into its systems, this time with copy suggestions in Campaign Manager, to help you come up with more effective wording for your LinkedIn ads. As you can see in this example, LinkedIn’s new generative AI option for ad creation will use ‘your company page, …

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Pinterest Launches Next Stage Of Data Clean Rooms Trial With Wayfair

Pinterest Launches Next Stage of Data Clean Rooms Trial with Wayfair

Pinterest is launching the next stage of its data clean room trial, in conjunction with LiveRamp, with retailer Wayfair set to become the first business to incorporate the new process. Pinterest originally announced its clean rooms partnership with LiveRamp back in January, as a means to counter the loss of insights as a result of …

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