Social Marketing

Pinterest Underlines The Power Of Positivity For Brand Outreach

Pinterest Underlines the Power of Positivity for Brand Outreach

When people feel better, they’re likely to spend more money, which is not a major revelation, but could point to new opportunities for your marketing and promotion efforts. According to new research shared by Pinterest, conducted in conjunction with Morning Consult, more positive environments are more beneficial for brand messaging, and Pinterest, in particular, is …

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Tiktok Launches 2023 Holiday Marketing Playbook To Assist In Campaign Planning

TikTok Launches 2023 Holiday Marketing Playbook to Assist in Campaign Planning

We’re midway through the year, which means that it’s time to start planning your holiday campaigns, in order to ensure that you have everything in place to maximize your sales results this coming holiday season. Yes, it’s still six months away, but nailing the lead-up is key, and in some cases, that means planting the …

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5 Ways to Improve Remote Working Experience

Since the pandemic has forced companies to turn to remote working, people start understanding all the advantages of this work model. Many employees have started to work fully remotely and remote job offers now appear more and more frequently on job posting sites. And the way remote work is organized has changed a lot since …

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New Report Looks At Emerging Ad Targeting Alternatives In A Post-Cookie World

New Report Looks at Emerging Ad Targeting Alternatives in a Post-Cookie World

As online platforms move to phase out data tracking elements, including cookies, that’s increasingly prompting significant shifts in digital marketing strategies, as businesses seek new means to maximize their ad spend, via alternative data sources. But what data sources can you use as alternatives, and can they possibly be as effective? This is the focus …

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Best Freelance Websites to Find Work in 2023

There are over 1 billion freelancers worldwide, and no wonder those numbers keep growing each year – freelancers can choose their clients, workload, projects, and prices.  Since the outbreak of the Covid-19 pandemic, businesses have hired freelancers more frequently to meet demand. As a result, more jobs are available, from grocery shoppers to web developers. …

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Linkedin Shares New Insights To Help Saas Marketers Capitalize On Current Trends

LinkedIn Shares New Insights to Help SaaS Marketers Capitalize on Current Trends

LinkedIn has published a new overview of emerging software-as-a-service (SaaS) market trends, which looks at how SaaS providers can maximize their marketing performance, despite the broader market downturn which could see reduced customer acquisition results. Though as LinkedIn notes, despite the broader economic downturn, investments in SaaS services are still increasing, and are expected to …

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