Social Marketing

Instagram Confirms That Videos Under 60 Seconds In Stories Will No Longer Be Split Into Segments

Instagram Confirms that Videos Under 60 Seconds in Stories will No Longer Be Split into Segments

Instagram continues its gradual process of merging its video products into one, with the announcement that videos in Stories that are under 60 seconds in length will no longer be split into 15-second segments in the app. As you can see in this in-app alert, posted by social media expert Matt Navarra, when you update …

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6 Simple Tips To Get The Best Out Of Your Paid Social Media Advertising [Infographic]

6 Simple Tips to Get the Best Out of Your Paid Social Media Advertising [Infographic]

Are you looking for ways to improve your paid social media advertising strategy? Want to learn the paid social basics before launching your first campaign? Performance Marketing Agency share their paid social tips in this infographic. Here’s a quick summary: Determine your objectives Decide on the priority platforms Define your message Decide on the paid social …

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5 Tips To Help Maximize Your Facebook Marketing Push This Holiday Season

5 Tips to Help Maximize Your Facebook Marketing Push This Holiday Season

Have you got all your bases covered for the coming holiday shopping push? If you’re looking for ways to update your social media marketing efforts, then Facebook’s likely a still key focus, because while it has lost ground with younger audiences of late, and it’s not the cool place to be that it once was, …

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Meta Launches New ‘Collaborative Ads’ To Facilitate More Direct Sales Activity

Meta Launches New ‘Collaborative Ads’ to Facilitate More Direct Sales Activity

Meta has released a new ad type that enables brands to collaborate with local retail partners that sell their products in order to maximize direct response to their ads on Facebook and Instagram. Called ‘Collaborative Ads’, the process enables a brand to promote its products, with the subsequent sales process then re-directed to a partner …

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Meta Announces Facebook Reels Api To Enable Reels Sharing Via Third Party Apps

Meta Announces Facebook Reels API to Enable Reels Sharing via Third Party Apps

Meta’s looking to help more creators and brands lean into Reels with the launch of the Facebook Reels API, which will enable the posting of Reels clips via third-party video creation apps and social media management tools. That will complement the Instagram Reels API, which Meta launched back in June. As explained by Meta: “We …

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Twitter Adds New Thread Creation Tools To Its ‘Twitter Toolbox’ Collection Of Recommended Apps

Twitter Adds New Thread Creation Tools to its ‘Twitter Toolbox’ Collection of Recommended Apps

Twitter has added some handy new apps to its Twitter Toolbox hub, where it highlights officially endorsed third-party tools that can help in your tweeting process. The two additions are both focused on creating tweet threads, with the first being ‘ThreadStart’, an integrated composer for tweet threads. As you can see in this example, ThreadStart …

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Overcoming The Local-Corporate Social Media Posting Predicament

Overcoming The Local-Corporate Social Media Posting Predicament

Individual store operators know this social media predicament well: Localized content and advertising drive better engagement than corporate content, but localized content takes staff time. And some technical know-how. And some marketing know-how. And some branding awareness. And, well, some way to not get swallowed up by it all because you’re in the retail business, …

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6 Types Of Customer Loyalty Programs To Help Grow Your Small Business [Infographic]

6 Types of Customer Loyalty Programs to Help Grow Your Small Business [Infographic]

Are you looking for ideas for a customer loyalty program? Want to learn the different ways you can reward your best clients? The team from Rush share their customer loyalty program tips in this infographic. They break things down as follows: Rewards points VIP privilege Tiered programs Omnichannel programs Cashback Hybrid Check out the infographic for …

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Meta Publishes New ‘Measurement 360’ Guide To Assist In Marketing Optimization

Meta Publishes New ‘Measurement 360’ Guide to Assist in Marketing Optimization

With the marketing landscape undergoing major changes in 2022 – including increased data restrictions, the shift away from traditional social to more entertainment-focused mediums, economic downturn, the rise of eCommerce etc. – many businesses have been forced to reassess their marketing spend, and re-consider the fundamentals of their promotional approach. Which is where this new …

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