You realize it, your model loves it, you’ve misplaced hours scrolling on it. With greater than one billion active users, TikTok has modified the social media sport. And with manufacturers on TikTok proving its worth as a enterprise instrument, it’s right here to remain. If you wish to preserve your content material constant and your to-do record brief, it’s time to create a TikTok schedule.
Referred to as a short-form video app, TikTok is a robust place to have interaction your viewers, contemplating shoppers discover short-form video 2.5x extra participating than long-form. However the rise of one other platform places new pressures on social media professionals; in line with the Sprout Social Index™, bandwidth is without doubt one of the prime challenges for social media groups this 12 months.
Making a TikTok schedule makes it simpler to maintain your viewers engaged with common content material, and helps you stand out with out hitting social media burnout.
Let’s discover scheduling greatest practices and two methods to schedule TikTok posts forward of time: natively by the platform, or with Sprout Social.
How one can schedule TikTok posts on the app
A lot to the enjoyment of social media managers, TikTok launched their Video Scheduler in spring of 2021 for Creator and Enterprise accounts.
This characteristic makes it potential to schedule content material from quarter-hour to a most of 10 days prematurely.
Right here’s how one can schedule TikTok content material natively:
- Step 1: Log into TikTok on an internet browser: The scheduler is simply accessible on desktop, so have your laptop helpful. Login and click on the “+ Add” button within the prime proper nook.
- Step 2: Add and prep your publish: Within the “add video” window, you are able to do the whole lot you usually do earlier than publishing. Add captions, TikTok hashtags, mentions, select a canopy picture, run a copyright test and decide your settings.
- Step 3: Schedule TikTok posts: As soon as a video is scheduled, you possibly can’t make edits. So take time to do a radical typo and settings test earlier than hitting “schedule.” While you’re prepared, click on the toggle subsequent to “Schedule Video” so it turns inexperienced. Two packing containers will seem the place you possibly can set your publishing date and time. The time zone defaults to your laptop’s, so double test your settings.
- Step 4: Do a fast double test: Errors occur. Minimize out Murphy’s legislation and ensure your content material is scheduled on the proper time. Discover scheduled posts within the “Drafts” part of your Profile.
When you click on “Schedule,” sit again and chill out—your TikTok posting schedule has formally been created.
You’ll get a push notification when your publish goes dwell, so long as you’ve enabled notifications.
How one can schedule TikTok posts utilizing Sprout Social
TikTok’s scheduler is nice for a fast set-it-and-forget-it publish. However chances are high, TikTok is one among many channels you’re managing.
Utilizing a devoted social media publishing instrument like Sprout Social empowers you to see and schedule your entire posts in a single unified place.
TikTok was one among our most-requested options. And we’ve made it straightforward to schedule posts, with no restrict to how quickly or how far sooner or later you possibly can publish your content material.
Observe these straightforward step-by-step directions to create your TikTok Schedule utilizing Sprout.
Step 1: Log into Sprout in your net browser and create your publish
Begin by logging into Sprout Social in your favourite net browser in your desktop.
To create a publish, faucet the blue notepad and pencil icon within the prime proper. Or, click on “Publishing” on the left and click on on the day you wish to publish.
Professional tip: Based on the Sprout Social Index™, nearly all of content material shoppers suppose posting 1-2 occasions a day is the candy spot for manufacturers.
To keep away from over-posting or double-posting, schedule within the weekly or month-to-month calendar view. This provides you a high-level take a look at your upcoming posts throughout platforms to keep away from over-scheduling in a given day or time interval.
Step 2: Choose the precise TikTok account
Businesses, social media managers and creators alike could also be balancing a number of TikTok accounts.
With Sprout, you possibly can handle a number of handles in a single place.
When you’re within the New Submit window, choose the dropdown within the compose field and select the account you wish to publish on.
If you wish to repurpose your short-form video on platforms past TikTok, choose your Twitter handles, Fb Pages and extra in that very same dropdown.
Step 3: Add your video content material and prep your publish
Time for the enjoyable half. Add the video you wish to use. Then, within the compose window, polish and prep your publish by:
- Creating an enticing caption
- Together with any mentions and hashtags you wish to use—these grow to be interactive as soon as your video is printed
- Selecting how your viewers can have interaction along with your video—will you permit feedback? Duets? Stitches?
On this step, you may as well use Sprout’s distinctive options to maintain your campaigns and workforce processes organized.
For instance, set a Message Approval Workflow to streamline workforce collaboration and communication.
Is your publish half of a bigger content material marketing campaign? Choose a marketing campaign to maintain the whole lot organized.
And internally tagging your content material makes it straightforward to categorize posts based mostly on enterprise targets, publish themes and extra.
Mixed, these options assist preserve your TikTok content material and campaigns organized and visual—for you and your workforce.
Step 4: Select one of the best time to publish
Figuring out one of the best time to publish does matter, however it could actually additionally really feel like a thriller.
Scheduling TikTok posts by Sprout cuts out the guesswork. The Optimum Ship Instances dropdown identifies one of the best posting occasions so that you can have interaction with extra of your viewers.
Step 5: Schedule TikTok posts, or save them for later
When you and your workforce are feeling good about your publish, you’ve got a couple of choices so far as learn how to schedule:
- Put it aside, or schedule it, as a draft: Nonetheless have pending critiques? Need to preserve it as a backup publish or calendar placeholder? Saving your content material as a draft is an effective way to provide your self extra enhancing time.
- Auto-schedule with the queue: Able to publish however don’t have a time in thoughts? The Sprout Queue will select one of the best time to publish based mostly on viewers exercise inside a time window you set.
- Submit for approval: It at all times helps to have a second enhancing eye in your posts. While you set an Approval Workflow, the “schedule” button will change to a “submit” button, and you’ll submit your publish to the approver for his or her overview.
- Publish instantly: Able to publish proper now? Choose this to ship your publish out into the world straight away.
Step 4: Double test your scheduled content material
It’s all too straightforward to suppose you scheduled a publish for midday, solely to appreciate it was printed at midnight.
Whereas TikTok’s Video Scheduler doesn’t mean you can edit scheduled posts earlier than they go dwell, Sprout does. Take a while to do a fast typo and time test.
Scheduling prematurely provides you loads of enhancing room whereas additionally leaving extra time in your schedule to dedicate to high-level objectives—like enhancing your technique.
Ideas for creating your TikTok schedule
You’re virtually prepared to start out scheduling. As you fill your content material calendar, it’s necessary to consider how your TikTok schedule suits into your bigger social technique.
With 39% of entrepreneurs predicting the app might be one of many platforms they use probably the most this 12 months, refining your workforce and content material technique as you publish is essential if you wish to sustain.
Listed below are a couple of ideas and greatest practices to remember.
Preserve a shared, unified content material calendar
Managing a number of platforms and posts may end up in a variety of transferring components and silos.
Preserve a content material calendar to see your scheduled posts throughout your entire social platforms in a single, centralized place. This retains you organized, helps you monitor whether or not you’re over—or underneath—posting and creates an easy-to-share useful resource on your workforce.
Create a calendar of your personal, or use Sprout’s social media calendar as an all-in-one content material calendar and scheduler.
Observe your greatest posting occasions
Based on TikTok, recency is a factor in figuring out which movies present up within the coveted For You Web page—among the best locations to get found and develop on the platform.
Posting when your viewers is most lively on the app is essential.
We already talked about that Sprout identifies when to schedule posts for max engagement alternatives.
Use this when you publish. Then, take it a step additional and monitor your posting occasions. Do any of your peak occasions shock you? What posting occasions and days are you able to experiment with?
You can too do that on TikTok. To establish when your TikTok viewers is most lively within the app:
- Faucet the three-line icon on the prime proper of your Profile view
- Faucet Enterprise Suite
- Faucet Analytics
- Faucet Followers on the prime of the display
- Scroll all the way down to Follower exercise to establish what days of the week and occasions your viewers is most lively
Your greatest posting occasions is likely to be at odd, outside-of-working-hours time blocks—all of the extra purpose to schedule your content material forward of time.
Set a clean approval course of for you and your workforce
Whether or not you’re a solo social media supervisor or a part of a workforce, having one other pair of eyes is at all times useful.
Defining a structured overview course of on your TikTok content material—and your entire content material—will help preserve high quality management whereas limiting the quantity of cooks within the kitchen.
Sprout makes this straightforward by offering you with built-in, customizable Message Approval Workflows. Create and choose totally different workflows for particular posts or platforms to simply streamline your approval and collaboration course of.
Measure the success of your profile and posts
Measuring and monitoring your TikTok advertising and marketing technique, posts and posting occasions is essential if you wish to flip artistic content material into significant enterprise insights—on TikTok, and past.
Often take a look at TikTok analytics to see what you’re doing proper, and the place you want enchancment. Don’t be afraid to experiment and take a look at till you discover out what works for you.
With Sprout, analyze how your TikTok profile and content material is performing—by itself, and in comparison with your different social profiles. Use the Cross-Community Studies like Profile and Submit Efficiency to show the metrics that matter most into insights that may gas your technique and create a deeper connection along with your viewers.
To actually make knowledgeable choices and optimize your technique, it’s essential to analyze your TikTok efficiency over time—not simply over days or perhaps weeks.
Whereas TikTok solely presents 60 days of information, Sprout doesn’t restrict your TikTok information after you’ve related your platform. Which means you possibly can analyze your profile’s development and success quarter over quarter, 12 months over 12 months.
Have interaction along with your viewers usually
As soon as your posts are dwell, keep in mind to recurrently have interaction along with your viewers in TikTok feedback.
In any case, it’s referred to as “social” media for a purpose. Participating along with your viewers strengthens your reference to them, and exhibits you’re listening.
Participating along with your viewers is essential throughout platforms. Streamline this course of by utilizing a instrument like Sprout’s Good Inbox to maintain up with feedback throughout TikTok, Twitter and extra—multi functional place.
Lighten the load and schedule your TikTok posts now
Scheduling your TikTok content material forward of time ensures your content material and publishing is “at all times on,” whereas additionally permitting you to disconnect and log off.
You’re well-equipped to create your TikTok schedule—now all you want is to get began, and to breathe straightforward.
When you’re able to streamline your TikTok scheduling course of, and your social technique as an entire, then you definately’re prepared for Sprout Social. Strive Sprout free for 30 days to see the way it can energy higher insights—on your social technique and enterprise.