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The 2022 Hashtag Holidays to Use in Your Content material Technique

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The hashtag has lengthy been round and is a vital instrument in serving to people join, manufacturers monitor conversations however most significantly construct communities and consciousness about social causes, happenings and social media holidays.

From #DressUpYourPetDay to #InternationalDayOfCharity, it may be tough to find out what nationwide social media days are related in your model and what is going to resonate along with your viewers. There are many social media holidays your model can activate and strategize for.

We’ve assembled an inventory of the highest hashtag holidays for 2022. We’ve additionally compiled them right into a Google Calendar with further holidays and consciousness days so as to add to your individual social media calendar.

Learn on to study extra about the best way to pay attention, strategize and simplify your method to hashtag holidays.

Creating your technique

Step 1: Select related hashtags

First, it’s essential to grasp the targets and aims of your model earlier than capitalizing on hashtags that might not be related to your viewers. For instance, it might be a stretch for a medical gross sales model to share #WaffleDay content material versus a tenting gear model to share #NationalSmoresDay content material. It’s essential to be considerate about what holidays work in your model and the best way to incorporate them into your social media calendar.

When figuring out which hashtags make sense, ask your self two questions:

  1. Does this hashtag appear to be a pure match for the model?
  2. Will this hashtag vacation resonate with my viewers?

Step 2: Use your knowledge for decision-making

Leveraging your knowledge is one other nice method to make use of when growing your technique, it offers you probably the most perception into what resonates along with your viewers, what they discuss and how one can faucet into these conversations.

Start through the use of Sprout Social’s hashtag monitoring instrument to grasp the hashtags your viewers already follows then leverage the facility of social listening to research conversations round related subjects. Utilizing knowledge factors gives you probably the most correct info for what engages your viewers.

Social knowledge might help you not solely perceive your viewers however helps showcase how buyer use a services or products, dislikes of your model and present what traits your prospects are excited about. You’ll find extra about the best way to leverage your social knowledge and what content material strikes the needle within the Sprout Social Index™, Version XVII.

Step 3: Plan and create

Now that you simply’ve recognized the hashtag holidays that resonate along with your viewers, it’s time to plan, create and launch your content material. All the time begin by reviewing your earlier yr’s content material efficiency utilizing the Sprout reporting suite to totally perceive what content material resonated effectively and pull any learnings into your present technique.

Analysis what your favourite manufacturers are doing, how their hashtags carried out within the earlier yr and take heed to see what conversations are trending to provide you a singular perspective on the best way to act and capitalize on the hashtag vacation. It’s additionally essential to have a very good understanding of what’s at the moment occurring within the trade to grasp what’s resonating with sure age teams/demographics.

Step 4: Acknowledge a vacation prematurely

All the time plan forward and don’t wait till the day of a vacation to submit about your stance on a social justice concern or consciousness day that your viewers values.

In case you have a terrific concept, be sure you’re speaking to different members of your advertising workforce so you’ll be able to collaborate on one thing greater!

Use our social media calendar 2022 to remain forward of upcoming essential holidays.

Get impressed by different manufacturers

Irrespective of the dimensions of your model, staying related by creating content material for a selected social media day or trigger is an effective way to attach along with your viewers in addition to be energetic in social conversations. Check out how some main manufacturers used the facility of hashtag holidays to create inspiring and well timed campaigns.

Nature’s Path

Why it really works: Nature’s Path does a terrific job integrating a hashtag vacation with their model technique and trade. They use #NationalFarmersDay to have fun their founder but additionally all natural farmers who work onerous and aligns with their model mission.


Why it really works: Oreo capitalized on #NationalGlutenFreeDay to announce the launch of a brand new product. Not solely did they use a related and trending hashtag, they rapidly grew to become the subject of dialog by chiming in with information.

Ulta Magnificence

Throughout a time when racial inequality is extra seen than ever, Juneteenth is a day to have fun and honor Black tradition…

Posted by Ulta Beauty on Friday, June 19, 2020

Why it really works: By sharing related details about Juneteeth, Ulta Magnificence chimed into the dialog in a approach that was useful and didn’t give attention to promoting merchandise. They offered methods for his or her neighborhood to coach themselves whereas staying related to the dialog occurring in real-time.


Why it really works: McDonald’s newest method is to leverage the facility of traits and web happenings to create content material that resonates with their viewers. Right here they leveraged #Maythe4th, a wildly common reference to Star Wars Day as a solution to chime in on trending dialog and due to this fact get natural visitors.

What’s subsequent?

Now that you’ve got your hashtag holidays and consciousness days and months deliberate out for 2022, it’s time to execute! Bear in mind to remain true to your model by selecting related hashtags that may assist your model foster a deeper connection along with your target market.

Use our Google Calendar with 2022 holidays to maintain monitor of your prime holidays and discover new ones that encourage you.

What hashtag holidays and consciousness days will you take part in?  Tweet us your ideas @SproutSocial!

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