Whereas TikTok appears to be a platform primarily for social interplay and short-form video content material, it provides loads of worth for manufacturers and companies. With TikTok analytics, you may see how lots of the 1 billion TikTok customers are partaking along with your content material, the place your followers are situated and once they’re most energetic. These insights—and others— might help you craft content material that connects with youthful demographics and expands your attain.
As with every digital platform, it’s worthwhile to have clear perception into whether or not your efforts are paying off. That’s why it’s necessary to know how you can entry and perceive your TikTok analytics.
The way to view TikTok analytics
When Instagram first launched built-in analytics on their platform, you could possibly solely entry it by switching over to an Instagram enterprise profile.
TikTok, nevertheless, is completely different. A consumer could have entry to the analytics characteristic as soon as a video is uploaded. Enterprise customers may also swap to a TikTok Enterprise account to achieve entry to extra options.
The way to swap to a TikTok Enterprise account
Right here’s a fast step-by-step on how you can simply swap over to a TikTok Enterprise account.
- Faucet on the profile icon within the backside proper nook.
- Click on the three vertical strains within the prime proper nook to entry the Settings and privateness space.
- Faucet Handle account.
- Faucet Swap to Enterprise Account.
- Learn the immediate and choose Subsequent.
- Select a class that describes your account.
The way to verify TikTok analytics
You may verify your TikTok analytics in case you posted a video on the platform. The analytics characteristic will be accessed from each cell and desktop units.
In the event you’re on the app, faucet the TikTok profile icon on the underside right-hand nook. This may take you to your profile web page, from there faucet the three vertical strains within the prime proper nook after which faucet Creator Instruments and at last Analytics.
Log in to your account by going to TikTok.com, hover over your profile icon, then choose View Analytics or simply go to tiktok.com/analytics if you’re already logged in.
In the event you’re on a enterprise account and on the TikTok homepage you may hover over your profile icon and choose Enterprise Suite.
This may take you on to the Analytics part of your account.
Major TikTok Analytics sections
TikTok has 4 main analytics sections: overview, content material, followers and LIVE. Inside every of these classes are sub-categories of analytics.
TikTok account overview analytics
This space reveals you a bar graph of what number of views your movies have obtained within the final 7 days. You can too view video efficiency for the final 28 days, or 60 days or it’s also possible to set a customized date vary to get a good higher understanding of your development, and any fluctuations or developments.
This part reveals the variety of profile views you’ve had over your required date vary (final 7, final 28, final 60 days or a customized date vary) which might help you establish the kind of content material that’s driving individuals to your profile.
The overview tab additionally reveals you:
- The variety of likes, feedback and shares for every video
- The variety of feedback you’ve obtained
- The variety of movies you’ve shared
TikTok follower analytics
Talking of your viewers, the third tab in your TikTok analytics is all about your follower stats. Seeing precise followers on TikTok and in-depth details about viewers demographics is all the time useful to make sure your content material is resonating along with your target market and supporting follower development.
This space tells you the overall variety of accounts that comply with you alongside along with your internet followers. Web followers present the variety of new follows minus the variety of unfollows within the final 7 days.
This tells you the variety of followers you gained or dropped towards the earlier date vary.
A fundamental pie chart showcases the proportion of your followers by gender. Make sure that this matches up along with your goal demographics or it’s possible you’ll have to rethink your content material technique.
On this part, you’ll see the distribution of your followers by territory.
Right here, you may get an thought of the preferred occasions and days that your viewers is on-line.
- Hours: this analytics knowledge reveals you when your followers are most energetic on TikTok. (Ideally, you’ll wish to publish your content material earlier than every day consumer exercise peaks).
- Days: right here you may see which days of the week your followers are most energetic.
Utilizing this data strategically might help you identify the perfect occasions to publish on TikTok to succeed in probably the most followers. Take note of the tallest bars within the graph to see when most of your followers are on-line, then base your TikTok posting schedule round that.
TikTok content material analytics
The following tab in your analytics is the content material tab, exhibiting you extra particular details about the precise TikToks you’re sharing, together with your most considered video on TikTok.
That is the place you’ll see views at a look for the final 9 movies that you simply posted within the final 7 days. You’ll additionally get a glimpse into whether or not you stayed on par along with your publish frequency from the earlier interval, or in case you posted roughly content material.
This part reveals the highest 9 movies with the quickest development in view numbers over the previous 7 days.
Video views by part
On this part, you’re capable of see how individuals discovered your video, whether or not it was out of your profile or if it appeared on their For You feed.
Video views by area
This part offers you perception into the area your video reached and the place viewers are from with the intention to see precisely the place your content material performs finest.
Common watch time
That is the common size of time individuals watched your movies – a superb indicator of whether or not your movies are partaking to audiences. You can too see how usually customers stayed till the top and watched your total video.
Complete play time
That is the cumulative watch time for all customers who considered your video, a useful metric for evaluating the efficiency of your movies.
The content material tab additionally reveals you a few of the identical data you may see within the overview – complete likes, feedback and shares, for instance.
TikTok LIVE analytics
In the event you’ve hosted dwell movies previously month or week, on this part you’ll be capable of see insights reminiscent of:
- Complete views: the variety of viewers to your dwell movies inside your chosen date vary.
- Complete time: the time you’ve spent internet hosting dwell movies inside your chosen date vary.
- New followers: TikTok customers who started following you when you have been internet hosting a dwell video inside your chosen date vary.
- High viewer rely: the very best variety of dwell video viewers at one particular time inside your chosen date vary.
- Distinctive viewers: Viewers who watched your dwell video not less than as soon as (even when a viewer replays your video, they’re counted solely as soon as).
- Diamonds: Digital items that customers could ship you—you may alternate these for cash by TikTok.
The way to use TikTok analytics insights to develop your attain
TikTok offers companies the insights they should develop their following. With every video you share, you may evaluation analytics to see whether or not it’s performing as you anticipated—and if it’s not, you may alter your content material technique.
TikTok follower analytics aid you decide:
- Content material matters
- Finest occasions to publish
- Follower engagement
- Who your potential influencers are
- Whether or not your efforts are paying off
Use TikTok analytics to develop your online business
Now that you understand how to navigate TikTok’s analytics dashboard, you’ll have to ensure you’re maintaining a tally of the remainder of your social media purposes as effectively. It may be difficult and time-consuming to mix knowledge from a number of native analytics stories throughout each social platform. That’s the place you need to use a device like Sprout Social to maintain monitor of knowledge coming from different platforms like Twitter, Instagram, Fb and YouTube multi functional place.
Brief-form video continues to rise in recognition and redefine developments. Sustain with what shoppers most need out of social content material by downloading the Sprout Social Index™, Version XVII: Speed up.